{"id":22812,"date":"2023-04-28T14:46:59","date_gmt":"2023-04-28T14:46:59","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=22812"},"modified":"2023-04-28T14:46:59","modified_gmt":"2023-04-28T14:46:59","slug":"kreol-travel-retail","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/04\/28\/kreol-travel-retail\/","title":{"rendered":"Kreol Travel Retail partners with BMB Group"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<span data-preserver-spaces=\"true\">Dubai-based <a href=\"https:\/\/www.kreolgroup.com\/universe\/travelretail\" target=\"_blank\" rel=\"noopener\">Kreol Travel Retail<\/a> has struck a travel retail distribution agreement with UAE&#8217;s food and confectionery specialist BMB Group to promote its brand globally.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As reported<\/span><span data-preserver-spaces=\"true\">, the company has been laser-focusing on its two key brands \u2013 Petit Gourmet and Freakin\u2019 Healthy \u2013 as part of its travel retail expansion strategy.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Established in 2007 as a start-up, BMB has since grown as part of the Agthia Group and now exports its products to more than 23 countries worldwide.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">BMB senior vice president, Mohamad Khachab, said: \u201cWe are committed to expanding into travel retail with Kreol Group\u2019s experience in this industry guiding the way forward. We have an amazing range of products which are ideal for travellers.\u201d<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A new travel retail distribution deal provides opportunities to reach diverse customer segments, increase brand awareness and boost sales.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Kreol Travel Retail is a <a href=\"https:\/\/www.meretailnews.com\/2023\/04\/14\/uae-duty-free-sales\/\">duty free<\/a> distribution agency that specializes in bringing brands to international travellers around the world<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The company seeks to expand its international travel retail footprint. Today, it boasts a strong commercial presence in the GCC countries, India and Africa, serving all the major duty-free operators in those markets.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Kreol is a long-time partner of Dufry in the duty free operation at Cochin International Airport, India.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Kreol Group&#8217;s CEO, Lal Arakulath, said: \u201cBeing a UAE-based company ourselves, we are proud to be associated with the home-grown BMB and are quite excited by this new mission.\u201d<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">According to\u00a0<\/span><em><span data-preserver-spaces=\"true\">Allied Market Research<\/span><\/em><span data-preserver-spaces=\"true\">, Mena&#8217;s duty paid travel retail market size was valued at $ 2,622.9 million in 2019, and is estimated to reach $4,596.9 million by 2030.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Kreol Travel Retail has made a travel retail distribution agreement with Dubai&#8217;s BMB Group to expand its brand worldwide <\/p>\n","protected":false},"author":40,"featured_media":17295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[1507,4841],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/22812"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=22812"}],"version-history":[{"count":1,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/22812\/revisions"}],"predecessor-version":[{"id":22813,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/22812\/revisions\/22813"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/17295"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=22812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=22812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=22812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}