{"id":22523,"date":"2023-03-31T12:18:05","date_gmt":"2023-03-31T12:18:05","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=22523"},"modified":"2023-03-31T12:18:05","modified_gmt":"2023-03-31T12:18:05","slug":"amazon-sellers-middle-east","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/03\/31\/amazon-sellers-middle-east\/","title":{"rendered":"Amazon sellers eye expansion in Middle East\u00a0"},"content":{"rendered":"
Amazon accelerator Pattern expects its base of clients in the Middle East to skyrocket by 50 per cent this year. As governments in the region continue to nurture a favourable environment for businesses, it has become a more lucrative entry point for Amazon sellers.\u00a0<\/span><\/p>\n General manager, Mena, for Amazon Pattern, David Quaife, told\u00a0<\/span>Modern Retail:\u00a0<\/span><\/em>\u201cI would say that in the last three or four years e-commerce has grown very fast within the region. And that\u2019s largely been driven by the acquisition of Souq by Amazon.<\/span><\/p>\n \u201cWith the growth of Amazon, especially in the UAE and Saudi Arabia, it has allowed for a vehicle for brands to come into the Middle East with a lot less risk.”<\/span><\/p>\n In April 2019, Amazon launched its marketplace in the region including the UAE and Saudi Arabia when it\u00a0<\/span>rebranded Dubai’s e-commerce company souq.com<\/span>\u00a0that it had acquired in 2017 for $580 million.\u00a0<\/span><\/p>\n At the time of its launch, Amazon UAE had amassed more than 10,000 merchants, many of which were based in the US and Europe.\u00a0<\/span><\/p>\n Two years ago,\u00a0\u00a0<\/span>Amazon forayed into Egypt<\/span><\/a>, bringing its services including Prime same-day and next-day delivery to the country.<\/span><\/p>\n
\nAmazon<\/a> sellers are set to expand their online stores to the Middle East to harvest the region’s full potential.<\/span><\/p>\n