{"id":22487,"date":"2023-03-28T14:43:05","date_gmt":"2023-03-28T14:43:05","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=22487"},"modified":"2023-03-28T14:43:37","modified_gmt":"2023-03-28T14:43:37","slug":"mena-customers-retailx-health-and-beauty-marketplaces-report","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/03\/28\/mena-customers-retailx-health-and-beauty-marketplaces-report\/","title":{"rendered":"Mena customers are more likely to shop for beauty products in physicals stores compared to Europeans, research finds"},"content":{"rendered":"
The study reveals that only 15 per cent of customers in the Middle East have a habit of buying their beauty products online.<\/span><\/p>\n Yet, only eight per cent of shoppers in North Africa are more likely to buy health and beauty products from an e-commerce website compared to a brick-and-mortar store.<\/span><\/p>\n \u201cOnline growth returned to lower levels in 2022 with sales in some categories declining online as consumers returned to more pre-pandemic behaviour,” the research said.<\/span><\/p>\n
\nMena customers are much less likely to shop for health and beauty care items online compared to customers in Europe, according to the 2023 RetailX Health and Beauty Marketplaces report.<\/a><\/span><\/p>\n