{"id":22484,"date":"2023-03-28T08:26:44","date_gmt":"2023-03-28T08:26:44","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=22484"},"modified":"2023-03-28T08:26:44","modified_gmt":"2023-03-28T08:26:44","slug":"apparel-group-to-plant-100-trees-in-spain","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/03\/28\/apparel-group-to-plant-100-trees-in-spain\/","title":{"rendered":"Apparel Group to plant 100 trees in Spain"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\nUAE retailer <a href=\"https:\/\/www.meretailnews.com\/2023\/03\/27\/apparel-group-earthquake-relief-efforts\/\">Apparel Group<\/a> announced it will plant 100 trees in Spain using NFTs, the company announced on Tuesday.<\/p>\n<p>The company gifted 100 &#8216;NFTrees&#8217; to guests during a business lunch with Tommy Hilfiger.<\/p>\n<p>The event hosted key business leaders, consul generals, media, influencers and celebrities.<\/p>\n<p>For each <a href=\"https:\/\/www.meretailnews.com\/2022\/11\/17\/apparel-group-brand-6thstreet-com-enters-metaverse\/\">NFT<\/a> distributed, Apparel Group will plant a real tree in the Caspa region of Spain.<\/p>\n<p>Together, these 100 trees will help absorb 25,000 kgs of CO2 every year, Apparel Group said.<\/p>\n<p>The recipients of these NFTrees will receive carbon tokens which they can trade or use to compensate for their emissions for the next 20 years.<\/p>\n<p>Non-fungible tokens can be used on the blockchain as well as for cryptocurrencies.<\/p>\n<p>The company released its annual <a href=\"https:\/\/www.meretailnews.com\/2023\/03\/13\/apparel-group-forest-essentials\/\">sustainability<\/a> report, in which it highlighted measures it will take to positively impact the earth.<\/p>\n<p>Apparel Group also said it will contribute to the UAE&#8217;s goal of planting\u00a0100 million mangrove trees in the next seven years.<\/p>\n<p>Sima Ganwani Ved, founder and chairwoman of Apparel Group said: &#8220;We express our heartfelt gratitude to Tommy Hilfiger for gracing us with his presence and making this event truly memorable.<\/p>\n<p>&#8220;As a company committed to sustainability, Apparel Group has introduced NFTree as a token of appreciation for our guests, with a promise to plant a tree for each NFTree distributed.<\/p>\n<p>&#8220;Let us all enjoy the Tommy Hilfiger collection and make a positive impact on the environment together.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UAE retailer Apparel Group announced it will plant 100 trees in Spain using NFTs, the company announced on Tuesday.\u00a0<\/p>\n","protected":false},"author":42,"featured_media":19475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[4063],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/22484"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=22484"}],"version-history":[{"count":2,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/22484\/revisions"}],"predecessor-version":[{"id":22486,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/22484\/revisions\/22486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/19475"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=22484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=22484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=22484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}