\nUSA-based technology company Snap Inc. will begin offering AR solutions for GCC retailers, the company announced on Monday.<\/p>\n
This will be done through AR Enterprise Services, which will enable businesses to integrate Snap’s augmented reality<\/a> into their owned and operated channels.<\/p>\n Consumers will enjoy immersive and personalised experiences with their favourite brands, Snap said.<\/p>\n In markets like Saudi Arabia and UAE, interacting with products that have AR experiences leads to a 94 per cent higher conversion rate, according to a study conducted my Snap.<\/p>\n “While an average of 80 per cent of consumers expect and desire to use AR as a practical “tool” in their everyday lives and 85 per cent of our Mena daily users interact with lenses every day,” said Snap.<\/p>\n Retailers such as Goodr, Princess Polly and Gobi Cashmere, who used ARES’ business tools, witnessed a four-fold increase in conversion rates and reduced return rates. They also saw an 81 per cent uplift in add-to-cart and a 67 per cent uplift in conversion for mobile device users, leading to a 59 per cent increase in revenue per visitor.<\/p>\n ARES provides technology like 3D Viewer, AR Try-On, and Fit Finder, which can be\u00a0embedded directly inside retailers\u2019<\/a> own apps and websites.<\/p>\n These technologies will be available to customers in Q2 this year, and will include AR shopping services for apparel, footwear, and accessories.<\/p>\n Jill Popelka, head of AR Enterprise Services at Snap Inc., said: \u201cOver the last decade, we’ve been hard at work bringing fun and personal AR experiences to Snapchatters. In the next decade, we\u2019re excited to take our world-class AR technology<\/a> to businesses’ websites, apps, and even into their physical locations.\u201d<\/p>\n \u201cWe look forward to making the shopping experience more delightful for consumers and transforming businesses around the world with AR Enterprise Services.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" USA-based technology company Snap Inc. will begin offering AR solutions for GCC retailers, the company announced on Monday.\u00a0<\/p>\n","protected":false},"author":42,"featured_media":21956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[121,4068],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/22463"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=22463"}],"version-history":[{"count":2,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/22463\/revisions"}],"predecessor-version":[{"id":22465,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/22463\/revisions\/22465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/21956"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=22463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=22463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=22463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}