{"id":22457,"date":"2023-03-27T10:05:10","date_gmt":"2023-03-27T10:05:10","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=22457"},"modified":"2023-03-27T10:11:05","modified_gmt":"2023-03-27T10:11:05","slug":"chalhoub-groups-wow-beauty-announces-rebranding","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/03\/27\/chalhoub-groups-wow-beauty-announces-rebranding\/","title":{"rendered":"Chalhoub Group&#8217;s Wow Beauty announces rebranding"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\nChalhoub Group&#8217;s beauty brand Wow Beauty announced its rebranding on Monday.<\/p>\n<p>It will now cater to young Arab consumers aged between 20 and 30 in Saudi Arabia.<\/p>\n<p>&#8220;With 82 per cent of its business in <a href=\"https:\/\/www.meretailnews.com\/2023\/03\/24\/permits-needed-to-run-online-ramadan-discounts-in-saudi-arabia\/\">Saudi Arabia<\/a>, the brand is hyper-focused on the Saudi consumer to ensure it resonates with the region,&#8221; Chalhoub Group said.<\/p>\n<p>Forat Al Haider, head of beauty innovation at <a href=\"https:\/\/www.meretailnews.com\/2023\/03\/24\/luxury-jeweller-korloff-opens-flagship-store-in-dubai\/\">Chalhoub Group<\/a> said: \u201cWhen we created the brand in 2015, we were always keen to provide high-quality make-up products that cater to the needs of the modern Khaleeji consumer.<\/p>\n<p>\u201cOur new brand identity offers a storytelling competitive edge in the ever-evolving beauty market, with a focus on superior products tailored to to the lifestyle and the climate of the region. Wow Beauty is from the region for the region.\u201d<\/p>\n<p>Wow Beauty&#8217;s rebranding comes alongside\u00a0its <a href=\"https:\/\/www.meretailnews.com\/2023\/03\/24\/ramadan-2023-proofpoint\/\">Ramadan<\/a> campaign, which features key GCC talents.<\/p>\n<p>The company is focusing on bringing well-known GCC social media influences to target the regional market.<\/p>\n<p>This includes regional Bahraini makeup guru and influencer, Makeup by Fotot as the face of the campaign along with the makeup works of Emirati makeup artists mariamartistt and jhajhamakeupartist.<\/p>\n<p>The campaign outfits were designed by Illi, a local abaya brand and showcased exclusive artwork designed by local fashion house, Pearla.<\/p>\n<p>The campaign video was shot by Emirati photographer, Saeed Khalifa along with videographer Bala Ochangco.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chalhoub Group&#8217;s beauty brand Wow Beauty announced its rebranding on Monday.\u00a0<\/p>\n","protected":false},"author":42,"featured_media":22460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[11,3977,2683],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/22457"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=22457"}],"version-history":[{"count":4,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/22457\/revisions"}],"predecessor-version":[{"id":22462,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/22457\/revisions\/22462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/22460"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=22457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=22457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=22457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}