{"id":22298,"date":"2023-03-21T05:55:37","date_gmt":"2023-03-21T05:55:37","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=22298"},"modified":"2023-03-21T07:39:10","modified_gmt":"2023-03-21T07:39:10","slug":"beauty-brands-look-to-social-commerce-for-growing-sales","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/03\/21\/beauty-brands-look-to-social-commerce-for-growing-sales\/","title":{"rendered":"Beauty brands look to social commerce for growing sales"},"content":{"rendered":"
The\u00a0industry in the UAE is expected to grow by 21.6 per cent on annual basis to reach $975.2 million this year.<\/p>\n The beauty and personal care market in the UAE generated a revenue of $200 million last year via social commerce, according to Redseer Consulting.<\/p>\n This is expected to increase by six-fold within the next two years to reach $1 billion.<\/p>\n ME Retail News<\/em> spoke to four founders of online beauty retailers<\/a> to know how they are adapting to these changes.<\/p>\n These companies are focusing on generating revenue through social media sites.<\/p>\n Alefiyah Johar, co-founder of FC Beauty said: “We anticipate that AR technology will become increasingly popular among consumers, allowing them to visualise how our products will appear on their skin before making a purchase.<\/p>\n Moreover, virtual try-on technology will enable consumers to shade-match themselves and experiment with different makeup colours virtually, without the need to physically try them on.”<\/p>\n Mukta Purain, CEO of MissPalettable, echoed a similar sentiment.<\/p>\n When shopping online, customers always struggle with buying products that match their skin tone.<\/p>\n “Virtual AI applications within the store allow customers to virtually try products and test makeup shades before buying. VR would definitely assist users in making beauty choices that suit their skin tone.”<\/p>\n Founder of Liht Organics Nerissa Low said: “For our upcoming product launch, we will be holding VR PR event in the Metaverse to provide a different experience from traditional product launches.”<\/p>\n
\nS<\/a>ocial commerce<\/a> is expanding thoroughly in the UAE, with Millennials and Gen Z shopping increasingly on social media sites.<\/p>\n