{"id":22274,"date":"2023-03-20T10:56:04","date_gmt":"2023-03-20T10:56:04","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=22274"},"modified":"2023-03-20T10:56:42","modified_gmt":"2023-03-20T10:56:42","slug":"brands-that-run-fewer-promotions-generate-higher-revenue-gfk-retail-head-2","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/03\/20\/brands-that-run-fewer-promotions-generate-higher-revenue-gfk-retail-head-2\/","title":{"rendered":"‘Brands that run fewer promotions generate higher revenue’: GfK retail head"},"content":{"rendered":"
\nWith Ramadan around the corner, retailers in the UAE are heading for a festive season with price promotions.<\/p>\n
Union Coop, LuLu Hypermarket<\/a> and Carrefour have all announced deals and promotions to mark the beginning of the holy month.<\/p>\n ME Retail News<\/em> sat down with Hakim Amar, head of retail partnerships Meta at market intelligence company GfK, to discuss if price promotions are the answer to increasing revenue.<\/p>\n “One of the key promotion periods of the Dubai Shopping Festival has just passed and within no time we are onto another key period of Ramadan. The coming months represent a major opportunity for brands in the consumer technology and durables sector to trigger volume sales.”<\/p>\n