Alshaya<\/a>, the retail group based in the Middle East, leveraged the live streaming capabilities offered by the social channel to create its online shopping event, targeted towards Gen Z consumers,” Research And Markets said.<\/p>\n“The group ran the live stream campaign for eight days, with eight brands under the group offering the best deals one day after the other for the Black Friday event.”<\/p>\n
Vendors who keep up with social media trends will have better online sales, the\u00a0report concluded.<\/p>\n","protected":false},"excerpt":{"rendered":"
The UAE’s social commerce industry is set to grow by 21.6 per cent this year, market intelligence company Research And Markets said.<\/p>\n","protected":false},"author":42,"featured_media":21824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4140,1],"tags":[2340,3966],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/22254"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=22254"}],"version-history":[{"count":3,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/22254\/revisions"}],"predecessor-version":[{"id":22266,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/22254\/revisions\/22266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/21824"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=22254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=22254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=22254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}