{"id":22092,"date":"2023-03-14T10:40:32","date_gmt":"2023-03-14T10:40:32","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=22092"},"modified":"2023-03-15T12:25:17","modified_gmt":"2023-03-15T12:25:17","slug":"majid-al-futtaim-is-increasing-personalisation-to-drive-revenue","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/03\/14\/majid-al-futtaim-is-increasing-personalisation-to-drive-revenue\/","title":{"rendered":"Majid Al Futtaim is increasing personalisation to drive revenue"},"content":{"rendered":"
The event is taking place at The Atlantis, The Palm, until March 15.<\/p>\n Ms Jawad said that retailers need to focus on creating personalised shopping experiences for customers in order to retain them.<\/p>\n A recent survey by customer engagement platform Braze showed that retail and e-commerce brands across the world are focusing more on retaining existing customers.<\/p>\n \u201cIn the face of economic uncertainty and inflation, customers are shying away from extraneous shopping and impulse buys, often opting to focus on saving up for big purchases,\u201d the report said.<\/p>\n Braze also noted that Majid Al Futtaim<\/a>\u2019s Share Rewards loyalty programme increased the brand\u2019s direct communications with customers.<\/p>\n This allowed Majid Al Futtaim to reach 5.6 million more customers, which helped increase revenue.<\/p>\n Majid Al Futtaim used the Share app to send rewards and deals to its consumers.<\/p>\n Majid Al Futtaim is preparing to stand out from the competition by reaching out to consumers for feedback, as well as creating personalised push notifications.<\/p>\n Ms Jawad said that brands should not only know their customers well, but also engage with them in a meaningful way.<\/p>\n She said, \u201cAt Carrefour, people looking to buy a specific product are very different from those looking to buy the deal of the day.\u201d<\/p>\n To cater to each type of customer, Carrefour is creating different loyalty progammes as well.<\/p>\n \u201cA two-way dialogue between retailers and consumers is important\u201d, she said.<\/p>\n She also added that it is important to know how a consumer wishes to receive push notifications<\/a>.<\/p>\n While some prefer Facebook, others prefer email, she said.<\/p>\n
\nPersonalisation is the need of the hour, Majid Al Futtaim’s head of customer engagement Joanne Bou Jawad said at The Retail Summit<\/a> in Dubai.<\/p>\n