{"id":22073,"date":"2023-03-14T08:43:50","date_gmt":"2023-03-14T08:43:50","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=22073"},"modified":"2023-03-14T11:23:49","modified_gmt":"2023-03-14T11:23:49","slug":"how-an-e-commerce-store-turned-phygital","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/03\/14\/how-an-e-commerce-store-turned-phygital\/","title":{"rendered":"How an e-commerce store turned ‘phygital’"},"content":{"rendered":"
Owned by The Apparel Group, 6th Street <\/span>is an e-commerce platform selling apparel and fashion wear.<\/p>\n Data collected by 6th Street showed that the company would be able to have more inventory than traditional retailers if they incorporated digital concepts.\u00a0<\/span><\/p>\n \u201cWe are able to keep 2.4 times more inventory per square feet than any other retail concept,\u201d Mr Ved told <\/span>ME Retail News<\/span><\/i>.\u00a0<\/span><\/p>\n \u201cWe combined the \u2018wow features\u2019 of a digital and physical store\u201d, said Mr Ved, explaining how the company decided on a phygital store.\u00a0<\/span><\/p>\n
\n6th Street CEO Dharmin Ved spoke about the future of digital retail in the UAE at <\/span>The Retail Summit<\/a> in Dubai on Tuesday.<\/span><\/p>\n