{"id":22073,"date":"2023-03-14T08:43:50","date_gmt":"2023-03-14T08:43:50","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=22073"},"modified":"2023-03-14T11:23:49","modified_gmt":"2023-03-14T11:23:49","slug":"how-an-e-commerce-store-turned-phygital","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/03\/14\/how-an-e-commerce-store-turned-phygital\/","title":{"rendered":"How an e-commerce store turned ‘phygital’"},"content":{"rendered":"


\n6th Street CEO Dharmin Ved spoke about the future of digital retail in the UAE at <\/span>The Retail Summit<\/a> in Dubai on Tuesday.<\/span><\/p>\n

Owned by The Apparel Group, 6th Street <\/span>is an e-commerce platform selling apparel and fashion wear.<\/p>\n

Data collected by 6th Street showed that the company would be able to have more inventory than traditional retailers if they incorporated digital concepts.\u00a0<\/span><\/p>\n

\u201cWe are able to keep 2.4 times more inventory per square feet than any other retail concept,\u201d Mr Ved told <\/span>ME Retail News<\/span><\/i>.\u00a0<\/span><\/p>\n

\u201cWe combined the \u2018wow features\u2019 of a digital and physical store\u201d, said Mr Ved, explaining how the company decided on a phygital store.\u00a0<\/span><\/p>\n

Last year, the e-commerce store <\/span>launched<\/span><\/a> the GCC\u2019s first \u2018phygital\u2019 store at the Dubai Hills Mall.\u00a0<\/span><\/p>\n

The store combined physical store space with advanced immersive features.<\/span><\/p>\n

Customers can add clothes to a digital cart and then physically try on the clothes.\u00a0<\/span><\/p>\n

Mr Ved explained that he wished to create the best of online and offline retail into a single store.\u00a0<\/span><\/p>\n

Physical stores allow customers to touch and feel the product they are buying, while online stores allow for greater collection of clothes.\u00a0<\/span><\/p>\n

\u201cPhysical location helps our e-commerce<\/a> as well, since it builds trust in customers,\u201d Mr Ved said.\u00a0<\/span><\/p>\n

Mr Ved also explained that this helps in better data collection, since the company can now know more about customers using its e-commerce platform and physical store as well.\u00a0<\/span><\/p>\n

Mr Ved added that there are no point of sale kiosks at the store. The customer can reach out to a salesperson at the store and immediately buy a product through them and leave.\u00a0<\/span><\/p>\n

\u201cThe next generation of customers are digital natives\u201d, Mr Ved added, explaining that they are accustomed to new technology.\u00a0<\/span><\/p>\n

6th Street\u2019s phygital stores will be launching in Abu Dhabi and Riyadh, Mr Ved said.\u00a0<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

At The Retail Summit in Dubai on Tuesday, 6th Street CEO Dharmin Ved spoke about the future of e-commerce and digital retail in the UAE.\u00a0<\/p>\n","protected":false},"author":42,"featured_media":22074,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[4801,4735],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/22073"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=22073"}],"version-history":[{"count":4,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/22073\/revisions"}],"predecessor-version":[{"id":22079,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/22073\/revisions\/22079"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/22074"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=22073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=22073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=22073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}