UAE<\/a> fragrance market reached a value of almost $600 million in 2021.”<\/p>\nHe also added that between 2021 and 2030, the market is likely to grow at a compound annual growth rate of 6.6 per cent in the UAE.<\/p>\n
“However, today, with significant advances in technology and manufacturing, we can deliver high-end perfume quality to consumers at a fraction of the price.”<\/p>\n
As such, the company is looking to provide high quality perfumes to consumers at lower prices. These include deodorants and body sprays as well, apart from Eau de parfum.<\/p>\n
“Consumers today seek extra long-lasting fragrances catering to their specific preferences.”<\/p>\n
“Budget is also a priority when investing money into a product. Our brands, therefore, seek to offer larger-than-average-size fragrances at affordable pricing, aiming to build memorable experiences for our consumers.”<\/p>\n
Speaking of the company’s most well-known product, Mr Leslau said that the company’s ‘Perfume in a Can’ has been very well received by its consumers.<\/p>\n
Online is the way forward<\/strong><\/p>\nE-commerce is the way to go, said Mr Leslau. With the Mena region having one of the highest internet penetration in the world, online shopping is fast becoming the dominant way to shop.<\/p>\n
Moreover, e-commerce also allows vendors to receive higher margins.<\/p>\n
“Our products will be available on many of the available third-party marketplaces. For higher price point items like perfumes, e-commerce serves as a valuable higher margin channel and also presents the opportunity to connect with consumers about our products in more detail.”<\/p>\n
“We have also been building a digital ecosystem linking consumers who buy our products through digital platforms such as our website and social media.”<\/p>\n
“The digital environment allowed our customers to further engage with the brand and their products, being in the loop of new launches and learning more about our business.”<\/p>\n","protected":false},"excerpt":{"rendered":"
ME Retail News interviews the co-founder of British personal care brand Confetti Group<\/p>\n","protected":false},"author":42,"featured_media":22025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3938,3936],"tags":[4795],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/22024"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=22024"}],"version-history":[{"count":7,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/22024\/revisions"}],"predecessor-version":[{"id":22032,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/22024\/revisions\/22032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/22025"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=22024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=22024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=22024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}