{"id":21975,"date":"2023-03-10T07:06:19","date_gmt":"2023-03-10T07:06:19","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=21975"},"modified":"2023-03-10T08:03:49","modified_gmt":"2023-03-10T08:03:49","slug":"uae-consumers-are-shopping-less-but-spending-more-report-says","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/03\/10\/uae-consumers-are-shopping-less-but-spending-more-report-says\/","title":{"rendered":"Where in the GCC are we shopping less but spending more?"},"content":{"rendered":"
Kantar is a data analytics and brand consulting company based in London.<\/p>\n Data from the company’s study showed that consumers are making fewer trips to retail stores, but the value of their spending on each trip has increased.<\/p>\n This trend was witnessed in 2022, and it increased throughout the year.<\/p>\n Change in marketing strategy<\/strong><\/p>\n The study surveyed 3000 households in the country and found that the average number of trips they made to grocery and other stores reduced by 23 points since May 2019.<\/p>\n During the same time, the spending per trip increased by 27 points.<\/p>\n “This [trend] was driven by a rising basket value which was sparked by the global pandemic and compounded by the war in Ukraine and inflation. At the end of 2022, spend per trip reached the highest level since Covid,” the report<\/a> said.<\/p>\n The report added that “retailers and manufacturers can enhance their strategies by understanding the shift in FMCG spending patterns to serve changing consumer needs.”<\/p>\n
\nPeople in the UAE are shopping less often but spending more, a report<\/a> by Kantar said.<\/p>\n