similar technology<\/a>, and recently won an award for its ‘Connect’ app \u2014 connects customers to frontline workers, backroom staff and management. Its aim is to increase brand loyalty, encourage repeat purchases and enhance customer engagement.<\/p>\nThe app gives frontline workers access to customer profiles, distant and in-store sales journeys, and other personalised content.<\/p>\n
Apart from other uses, it can also be used by frontline workers to access customers details such as nationality and date of birth, which can be useful in customer consultations and for contacting them during their national or religious holidays such as Ramadan.<\/p>\n
In the example given above for Adnoc, the AI also allows customers\u00a0to take advantage of personalised offers in Adnoc Oasis stores as well.<\/p>\n
Moreover, customer engagement platform MoEngage said that Middle East “brands will need to look at the data and focus towards the insights-led personalised engagement to stay relevant during these times.”<\/p>\n
Thus, personalisation is the need of the hour.<\/p>\n
Tracking in-store activities\u00a0<\/strong><\/p>\nAI systems can also analyse CCTV camera footage to identify suspicious activities and notify staff members, helping retailers proactively identify in-store thefts and assaults.<\/p>\n
Wissam Acra, regional sales director at security firm Genetec said that “brick-and mortar stores equipped with people-counting sensors can also secure data to determine point-of-sale conversions.”<\/p>\n
AI can also be used to track how much time customers spend on a certain aisle to increase engagement and conversion rates. Retailers can use this information to plan how to persuade customers to add more items to their shopping carts.<\/p>\n
Overall, this can lead to higher store profitability.<\/p>\n
Given that retailers in the Middle East are already adapting it into their daily operations, it is only a matter of time before AI becomes widely adopted to enhance the shopping experiences of customers as well as retailers.<\/p>\n","protected":false},"excerpt":{"rendered":"
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