{"id":21787,"date":"2023-03-01T15:05:23","date_gmt":"2023-03-01T15:05:23","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=21787"},"modified":"2023-03-01T15:05:23","modified_gmt":"2023-03-01T15:05:23","slug":"city-centre-mirdif-sneakers-lab","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/03\/01\/city-centre-mirdif-sneakers-lab\/","title":{"rendered":"City Centre Mirdif welcomes Sneakers Lab pop-up store"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<span data-preserver-spaces=\"true\">As a result of the \u2018Big City Centre Vote\u2019 initiative, Majid Al Futtaim has launched a pop-up store Sneakers Lab at its <a href=\"https:\/\/www.citycentremirdif.com\/en\" target=\"_blank\" rel=\"noopener\">City Centre Mirdif<\/a>\u00a0in Dubai.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Located at the mall\u2019s Central Galleria, Sneakers Lab will feature limited-edition<a href=\"https:\/\/www.meretailnews.com\/2022\/10\/14\/how-sneakerheads-are-leaving-lasting-footprint-in-luxury-market\/\"> sneakers<\/a> in the UAE, including Nike Dunks, Retro Jordans, Adidas and Yeezys.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It will also house the latest streetwear apparel, accessories and other collectables from international brands such as Supreme, Essentials, Anti Social Social Club and Drew.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Visitors of the pop-up can also customise and clean their sneakers at a shoe care lab.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Sneakers Lab by City Centre Mirdif is part of the mall&#8217;s spring\/summer fashion campaign.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The mall\u2019s pop-up store, operated by HypeSelection, follows Majid Al Futtaim\u2019s \u2018Big City Centre Vote\u2019 which launched in March 2022 &#8211; a survey conducted across hundreds of people to better understand what the community is looking for in its mall destinations. Key members of various social groups expressed the desire for more unique concepts and experiences binding the community together.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Managing director of Majid Al Futtaim Properties\u2019 UAE Shopping Malls division, Fuad Sharaf, said: \u201cThrough this ongoing campaign, we are giving our communities a seat at the boardroom table and enabling them to give us the insights and feedback we need to create ideal future mall spaces.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The vote has surveyed shoppers across City Centre Deira, City Centre Mirdif and City Centres\u2019 online channels (City Centre Deira, City Centre Mirdif, City Centre Al Zahia).\u00a0\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u201cWe are continuing to host several community groups to truly enable customers to express their needs and look forward to reporting back as we take these results and implement them to create customised City Centres,&#8221; added Mr Sharaf.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p> City Centre Mirdif mall in Dubai has launched pop-up store Sneakers Lab as a result of \u2018Big City Centre Vote\u2019, organised by Majid Al Futtaim<\/p>\n","protected":false},"author":40,"featured_media":18774,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,1],"tags":[4216,4513],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/21787"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=21787"}],"version-history":[{"count":1,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/21787\/revisions"}],"predecessor-version":[{"id":21788,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/21787\/revisions\/21788"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/18774"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=21787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=21787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=21787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}