Consumer expectations regarding brands during Ramadan<\/strong><\/p>\nWhen asked which factors influenced their decision to purchase during Ramadan, 53 per cent of people said deals and promotions were more important than price.<\/p>\n
According to the study, consumers would like to see brands be more generous during the Holy Month, with 49 per cent of people wanting to see better promotions and special deals.<\/p>\n
67 per cent would like to receive product discounts when purchasing car insurance and 59 per cent anticipate banks to give discounts on shopping during Ramadan.<\/p>\n
Moreover, 42 per cent of the people preferred brand advertising to be inspired by the spirit of the month and focused on charity and donations, while 41 per cent preferred brand marketing to be centered on positive values.<\/p>\n
“We saw a considerable rise in plans to spend, with customers prioritizing purchases connected to food, apparel, and gifts for their loved ones,” said George Akkaoui Enterprise Account Director, Toluna MEA.<\/p>\n
\u201cDuring Ramadan, brands must understand the cultural importance of the month and customize their marketing activities accordingly. By giving unique discounts, promotions, and producing content that is aligned with the spirit of the season content, organisations may engage with customers on a deeper level and embed brands in the community, since the impact they make during this Holy Month can have a long-term influence on customer loyalty.”<\/p>\n","protected":false},"excerpt":{"rendered":"
According to a study conducted by Toluna, a provider of market research and consumer insights, consumer shopping intention in the UAE for the upcoming period will increase by 33 per cent this year compared to last year.<\/p>\n","protected":false},"author":42,"featured_media":21635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[3946],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/21725"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=21725"}],"version-history":[{"count":2,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/21725\/revisions"}],"predecessor-version":[{"id":21727,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/21725\/revisions\/21727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/21635"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=21725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=21725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=21725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}