Mwaz store<\/a>, Heide Cohu, said: \u201c We have a track record in creating impactful, immersive experiences with new technologies all over the world, which really grab people\u2019s attention. We\u2019re incredibly proud of Mwaz, and the opportunity to help open up the fashion world to a whole new generation of customers.\u201d<\/span><\/p>\nMwaz store is operated by Sela Group, an events management company based in Saudi Arabia and operating worldwide.\u00a0<\/span><\/p>\nSpread over 17,500 square feet, the new store features an exclusive range of international designer brands.<\/span><\/p>\nCustomers at the store will travel through four distinctive \u2018frontiers\u2019 \u2013 Warp, Rarities, Visions and Trill \u2013 each creating a personalised journey via elements of interaction and discovery. The store showcases exclusive art pieces from Vivienne Westwood.<\/span><\/p>\nThe store is infused with interactive elements featuring 128 fully rotating synchronised screens surrounded by large mirrors, a camera, capturing gestures of the human body in real time, and <\/span>digital fabrics in the AL-powered ‘try-on’ section Visions<\/em>.<\/p>\nMwaz’s creative retail consultant, Anita Barr, said: \u201cIt was an absolute pleasure being a part of the Mwaz journey, by curating and buying an exclusive brand portfolio for the store and for a new market, as well as introducing brands such as Khaite, Madga Butrym and Aya Muse who are worn by some of the most influential women in the world.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Sela Group’s Mwaz, a luxury retail concept, is opening its first-of-its-kind store in Riyadh on Monday<\/p>\n","protected":false},"author":40,"featured_media":21643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4484,1],"tags":[3958,2683],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/21642"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=21642"}],"version-history":[{"count":2,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/21642\/revisions"}],"predecessor-version":[{"id":21650,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/21642\/revisions\/21650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/21643"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=21642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=21642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=21642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}