Goodbye Cookies<\/b><\/li>\n<\/ul>\nAs first-party data becomes more significant and consumers become more conscious of their data, third-party cookies will soon become obsolete. Many companies and organisations are now looking to move towards a cookie less future by implementing new technologies and methods for tracking and targeting users. For example, some companies are exploring the use of browser fingerprints, which are unique identifiers that can be used to track a user without the use of cookies. Other companies are experimenting with the use of privacy-enhancing technologies to provide a more secure and private way of tracking users.<\/p>\n
By\u00a0Astrid Gobardhan, Data Privacy Officer, VFS Global<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Economies and businesses are becoming proactively prudent about managing data, but your personal information is still vulnerable. Despite the increased awareness and collective intent to safeguard data, inadequate, ambiguous or poor data security management systems have led to a rise in data breaches recently.<\/p>\n","protected":false},"author":42,"featured_media":20869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3927,1,4598],"tags":[1690,118],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/20868"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=20868"}],"version-history":[{"count":2,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/20868\/revisions"}],"predecessor-version":[{"id":20871,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/20868\/revisions\/20871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/20869"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=20868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=20868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=20868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}