{"id":20747,"date":"2023-01-23T11:23:49","date_gmt":"2023-01-23T11:23:49","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=20747"},"modified":"2023-02-17T13:19:36","modified_gmt":"2023-02-17T13:19:36","slug":"chalhoub-group-launches-perfume-store-in-riyadh","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/01\/23\/chalhoub-group-launches-perfume-store-in-riyadh\/","title":{"rendered":"Chalhoub Group launches perfume store in Riyadh"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\nGhawali, a <a href=\"https:\/\/www.meretailnews.com\/2023\/01\/16\/chalhoub-groups-faces-launches-skin-care-nation-pop-up-store-at-mall-of-the-emirates\/\">Chalhoub<\/a> Group brand that specializes in niche modern oriental aromas, debuted with its store at the Nakheel Mall in Riyadh.<\/p>\n<p>Ghawali was created and launched in 2016 by Chalhoub Group to promote local culture\u00a0while also reflecting modernity, contemporary culture, and international influences. The brand offers regional scents which are made with natural ingredients.<\/p>\n<p>With the relaunch of Ghawali brand and flagship store,\u00a0<a href=\"https:\/\/www.meretailnews.com\/2022\/12\/05\/chalhoub-groups-faces-teams-up-with-the-detox-market\/\">Chalhoub<\/a> Group is\u00a0reiterating\u00a0its commitment to fragrances\u00a0category,\u00a0a key pillar of beauty across the region. Worth more than US$800 million annually,\u00a0this category\u00a0represents more than half\u00a0of\u00a0the total\u00a0GCC beauty market.<\/p>\n<p><strong><span style=\"color: #ff0000;\">Read more:<br \/>\n<a href=\"https:\/\/www.meretailnews.com\/2023\/02\/17\/from-small-boutique-to-billion-dollar-brand-the-story-of-chalhoub-group\/\">From small boutique to billion-dollar brand: the story of Chalhoub Group<\/a><\/span><\/strong><\/p>\n<p>Forat Al Haider, Head of Beauty Innovation at Chalhoub Group commented:\u00a0\u201cThe reimagining of the Ghawali brand and flagship store represent our commitment to celebrating the luxurious identity, rich heritage and love\u00a0for\u00a0our region.\u00a0Ghawali pays tribute to\u00a0the sophistication of the <a href=\"https:\/\/www.meretailnews.com\/2022\/11\/23\/chalhoub-group-supports-retail-careers-of-young-saudis\/\">Saudi Arabian market<\/a> when it comes to scents, and the Kingdom\u2019s position as a major player and influencer of key\u00a0trends in the beauty and fragrance sector, which is why we have chosen to launch our flagship store here in Riyadh. By bridging our strong heritage, cultural identity, and drive for innovation with international lifestyles we have created a concept perfectly suited for our younger generation in the region while inviting the global markets and consumers to take part of our culture via Ghawali.\u201d<\/p>\n<p>Niche fragrances and modern oriental fragrances represent around 20% of the fragrance category, with Niche leading the growth in this segment. Ghawali seeks to leverage this growth through its fragrances.<\/p>\n<p>Following the Riyadh store opening, Ghawali is also set to launch its new collection of perfumes in February and April of this year. In addition, a unique scented tribute is planned for Saudi Arabia in the upcoming months \u2013 capturing the specific mood and identity of the Kingdom. The new Ghawali flagship store is now open at Nakheel Mall located on Al Mughrizat, Exit 9, Riyadh.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ghawali, a Chalhoub Group brand that specializes in niche modern oriental aromas, debuted with its store at the Nakheel Mall in Riyadh.<\/p>\n","protected":false},"author":42,"featured_media":20748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,1],"tags":[3977,4642,3958,2683,3966],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/20747"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=20747"}],"version-history":[{"count":4,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/20747\/revisions"}],"predecessor-version":[{"id":21447,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/20747\/revisions\/21447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/20748"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=20747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=20747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=20747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}