{"id":20531,"date":"2023-01-16T15:04:18","date_gmt":"2023-01-16T15:04:18","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=20531"},"modified":"2023-01-16T15:06:38","modified_gmt":"2023-01-16T15:06:38","slug":"etika-jewels-to-offer-lab-grown-diamonds","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/01\/16\/etika-jewels-to-offer-lab-grown-diamonds\/","title":{"rendered":"Etika Jewels to offer lab-grown diamonds"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<span data-preserver-spaces=\"true\">Dubai-based <a href=\"https:\/\/www.meretailnews.com\/2022\/10\/07\/diamond-brand-evermore-launches-flagship-store-in-dubai\/\">sustainable jewellery<\/a> brand <a href=\"https:\/\/etikajewels.com\/\" target=\"_blank\" rel=\"noopener\">Etika Jewels<\/a> has teamed up with Diamond Foundry, a California-based lab-grown diamond manufacturer, to offer carbon-neutral lab-grown diamonds in the country.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With this collaboration, Etika Jewels can broaden its offerings to include diamonds made using renewable energy, complementing its existing ethical lab-grown diamond collection.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The Etika Jewel\u2019s collection will feature investment-grade diamonds from 0.8 carats and above.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Founder of Etika Jewels, Basma Chaieri, said: \u201cOur mission at Etika Jewels is to give customers access to responsible jewellery with distinctive features while empowering them to spend consciously.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">&#8220;As part of our continued commitment to sustainability, we are excited to partner with the best innovators in the sector like Diamond Foundry and be the first to offer a revolutionary diamond concept in the UAE. By providing carbon-free lab-grown diamonds that are celebrity-approved we hope to inspire change in the local diamond industry and give customers a chance to look their best with standout pieces without worrying about impacts on the environment and other stakeholders.&#8221;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The company said lab-grown diamonds are visually, physically and chemically identical to mined diamonds.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Diamond Foundry is the first diamond producer in the world that uses advanced proprietary technology to grow diamonds in laboratories with zero carbon emissions owing to a hydropower-led process.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This collaboration will pave the way to upgrading the ethical standards in the diamond industry.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u201cPeople are becoming more and more receptive to sustainability-centric innovation and that\u2019s a huge opportunity for us,\u201d said Ms Chaieri.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u201cAfter 12 years in the digital travel industry, I decided to step out of my comfort and realize my big dream: create a business with an impact, a business that will make a difference. So, I went back to being a student again and learned about carbon chemistry, diamonds and gemology. I used my experience in the digital industry to reinvent how women shop for jewellery and create a brand that is at the heart image of women today: active, trendy, caring and determined.&#8221;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The online jewellery store was launched in the UAE in September focusing on ethical standards in the diamond industry.<\/span><\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>sustainable diamonds<\/p>\n","protected":false},"author":40,"featured_media":20532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[154,1,4106],"tags":[4609,4219],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/20531"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=20531"}],"version-history":[{"count":3,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/20531\/revisions"}],"predecessor-version":[{"id":20535,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/20531\/revisions\/20535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/20532"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=20531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=20531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=20531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}