{"id":20323,"date":"2023-01-06T16:11:33","date_gmt":"2023-01-06T16:11:33","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=20323"},"modified":"2023-01-10T04:27:29","modified_gmt":"2023-01-10T04:27:29","slug":"forty-one-per-cent-of-gen-z-and-millennials-make-an-impulse-purchase-online-every-2-3-weeks","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/01\/06\/forty-one-per-cent-of-gen-z-and-millennials-make-an-impulse-purchase-online-every-2-3-weeks\/","title":{"rendered":"Forty-one per cent of Gen Z and millennials make impulse purchases online every 2-3 weeks"},"content":{"rendered":"
As the research reveals, 41 per cent of Gen Z and millennials make an impulse purchase online every 2-3 weeks. The number rises to 48 per cent among daily TikTok users, who are voracious in their consumption of social media. In stark contrast, this drops to 10 per cent among Baby Boomers.<\/span><\/p>\n Buying on the spur of the moment frequently originates from product exposure on social media. As individuals plunge into browsing products without purchasing intention, they are nonetheless exposed to stimuli and the temptation to buy something extra becomes irresistible, according to the Journal of Marketing Communications (2017).<\/span><\/p>\n It is crucial to determine the precise reason that drives customers to act on a whim to tap into the trend again in the background of soaring inflation.<\/span><\/p>\n However, is complicated to pin it down since the standard set of search tools varies tremendously between generations, rendering their motivations for impulse buying versatile. Thus, retailers should fine-tune their tactics to the specific demographic.<\/span><\/p>\n CEO and co-founder of a Dubai-based unconventional entertainment concept called\u00a0<\/span>The Smash Room<\/span><\/a>, Ibrahim Abudyak, said: \u201cThe content on TikTok can\u2019t be repurposed for Instagram or LinkedIn.<\/span><\/p>\n \u201cWe\u2019ve people aged from 15 to 65 coming to The Smash Room. So, we\u2019ve had to think of a way to communicate with different audiences across different platforms.\u201d<\/span><\/p>\n
\nTwo in five younger consumers make regular impulse purchases, according to a study by market research organisation GWI. While previously the bulk of impulse shopping was confined to brick-and-mortar, the trend equally picked up in the e-commerce sphere.<\/span><\/p>\n