{"id":20295,"date":"2023-01-04T11:58:59","date_gmt":"2023-01-04T11:58:59","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=20295"},"modified":"2023-01-04T15:52:59","modified_gmt":"2023-01-04T15:52:59","slug":"tabby-and-toyou-join-forces-to-launch-toyou-pay-later-app","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2023\/01\/04\/tabby-and-toyou-join-forces-to-launch-toyou-pay-later-app\/","title":{"rendered":"Tabby and ToYou partner to launch ToYou Pay Later app"},"content":{"rendered":"


\nToYou<\/a>, a Saudi-based delivery super app, has joined forces<\/span>\u00a0with the shopping and payments app Tabby<\/a> to launch ToYou Pay Later buy-now-pay-later solution powered by Tabby.\u00a0<\/span><\/p>\n

This partnership is meant to level up customer experience and<\/span>\u00a0<\/span><\/em>offer enhanced shopping with convenient payment methods.<\/span><\/p>\n

Tabby\u2019s CEO and co-founder, Hosam Arab, said: \u201cToYou provides an important service to households in the Kingdom and we\u2019re proud to empower their customers further with payment options that provide flexibility with no interest or fees.\u201d<\/span><\/p>\n

Apart from ToYou, Tabby is also offering BNPL facility for top brands including noon, Bloomingdale\u2019s, Adidas and SHEIN.<\/p>\n

The start-up, founded in 2019, enables users to buy as many times as they want from ToYou, with a single bill at the end of the month without interest or fees.\u00a0<\/span><\/p>\n

Tabby delivers average increases of more than 30 per cent in order values, 18 per cent in conversion rates and 40 per cent in repeat purchasing. Raising more than $275 million in funding to date, Tabby is active in Saudi Arabia, the UAE, Kuwait and Egypt, with more than 10,000 global brands and small businesses onboard.<\/span><\/p>\n

In early August, the start-up secured $150 million in debt financing from US-based firms Atalaya Capital Management and Partners for Growth.<\/span><\/p>\n

To date, Tabby has raised $275 million in total capital.<\/span><\/p>\n

In the space of just three years, ToYou<\/span>\u00a0<\/span><\/em>has enhanced its operations across operational performance and expanded its services and offerings to 56 cities across the kingdom.\u00a0<\/span><\/p>\n

ToYou\u2019s CCO, Ziyad Al-Ajlan, said: \u201cToYou has earned a leading position in the delivery space through constant innovation and a deep understanding of customer needs and market dynamics. In the BNPL arena, the same can be said for Tabby,\u201d explains the CCO. \u201cTogether, we are a powerful force on the fintech landscape, and our users can expect great things to come.<\/span><\/p>\n

\u201cWe are both innovators and leaders in our fields, and we share a common desire to truly transform the customer experience,\u201d he says. \u201cCrucially, we are strong believers in the power of technology to solve real-world problems \u2013 and enrich the lives of our customers and our latest partnership does precisely that.\u201d<\/span><\/p>\n

ToYou\u2019s decision to enter a partnership with Tabby comes against a backdrop of significant growth in the BNPL market. According to a\u00a0<\/span>Market and Research\u00a0<\/span><\/em><\/a>report, BNPL payments in Saudi Arabia are expected to have grown 81.2 per cent, reaching $636.7 million by the end of last year. The BNPL payment adoption is predicted to record a compound annual growth rate of 42.4 per cent till 2028, with BNPL gross merchandise value in the country reaching almost $5.3 billion by the end of the forecast period.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

BNPL platform Tabby has partnered with a Saudi-based delivery super app ToYou to launch ToYou Pay Later buy-now-pay-later solution powered by Tabby.\u00a0<\/p>\n","protected":false},"author":40,"featured_media":18908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[154,1,4106],"tags":[2791,4166],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/20295"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=20295"}],"version-history":[{"count":6,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/20295\/revisions"}],"predecessor-version":[{"id":20305,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/20295\/revisions\/20305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/18908"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=20295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=20295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=20295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}