{"id":20044,"date":"2022-12-19T12:30:51","date_gmt":"2022-12-19T12:30:51","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=20044"},"modified":"2022-12-19T14:24:33","modified_gmt":"2022-12-19T14:24:33","slug":"how-fifa-world-cup-2022-in-qatar-bolsters-dubais-reputation-as-must-visit-shopping-destination","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2022\/12\/19\/how-fifa-world-cup-2022-in-qatar-bolsters-dubais-reputation-as-must-visit-shopping-destination\/","title":{"rendered":"Dubai cements itself as leading retail destination during Qatar World Cup"},"content":{"rendered":"


\nThe Fifa World Cup<\/a> continues to benefit Dubai’s retail sector, as more than a million people have poured into the city on their way to or from neighbouring Qatar, hosts of the world’s largest sporting event.<\/span><\/p>\n

The month-long football tournament, which ended yesterday, has high-impact catalysts for economic development, becoming a money-spinner for local retailers.<\/span><\/p>\n

These are the red-letter days, especially for brick-and-mortar. While e-commerce is all the rage, it is the experience economy<\/em> that looms large, with experience having a clear edge over tangible goods when it comes to shopping activities. According to the latest Global Web Index,<\/span>\u00a055.9 per cent of millennials (aged between 18 and 30) surveyed in the UAE claimed they are keener on spending money on experiences rather than on plain shopping.<\/span><\/p>\n

Factoring in this youngsters’ predilection for the intangible, Dubai retailers, to remain in sync with the spirit of the generation, have leveraged the trend, vigorously exploiting the ‘hyper individualisation\u2019 and pushing the boundaries of a customised experience.<\/span><\/p>\n

However, the Experience Economy is kept top of mind, not only for locals but also tourists.\u00a0<\/span>Dubai\u2019s ranking as the most popular destination by TripAdvisor\u2019s 2022 Travellers\u2019 Choice Awards reflects the role played by the latest retail innovations in diversifying the quintessentially cosmopolitan spirit of the city.<\/span>\u00a0A preponderance of new phenomena like phygital<\/em> concept and unnamed checkouts in multiple locations serve to illustrate how retailers efficiently adapt to the mercurial shoppers’ habits. From\u00a0an ostentatious innovation, these advancements have morphed into an integral part of the city’s shopping landscape where the boundaries between physical and digital are fading to give rise to a mesmerising manufactured shopping reality.<\/span><\/p>\n

According to\u00a0<\/span>PYMNTS,<\/span><\/em>\u00a0\u00a0brands throughout Dubai have been relentlessly capitalising on hybrid shopping, revving up for the Qatar World Cup 2022 and gathering steam after the lockdown losses.<\/span><\/p>\n

CEO of one of the country\u2019s largest mall operators Majid Al Futtaim, Shireen El Khatib, said that shopping malls are actively focusing on \u201caugmenting customer experience across the assets, focusing on culture, leisure, entertainment, wellness, beauty, food and beverage,\u201d and added that \u201call these categories can\u2019t be online. You have to be in a physical space to enjoy them […] for us to be realistic, the future is definitely an integration of both physical and digital\u201d.<\/span><\/p>\n

Forrester Research further underscores the significance of the multi-sensory experience as ranked by consumers worldwide. Sixty-three per cent of consumers will stop buying from brands that neglect personalisation tactics.\u00a0<\/span><\/p>\n

Flagship destinations, such as Bluewaters, Al Seef and JBR, are also vital for immersive all-encompassing experiences for tourists worldwide. The active involvement of the Department of Economy and Tourism, privy to the latest tourist fancy and shopping fads, plays a pivotal role in bolstering and refining retail festivals experiences.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

How Fifa World Cup 2022 in Qatar has helped Dubai retailers <\/p>\n","protected":false},"author":40,"featured_media":17279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4105,154,3927,1],"tags":[1507,4310,4381,3986],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/20044"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=20044"}],"version-history":[{"count":7,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/20044\/revisions"}],"predecessor-version":[{"id":20055,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/20044\/revisions\/20055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/17279"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=20044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=20044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=20044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}