Admitad<\/a> forecasted, numerous companies extended the sale period to include the days leading up to and following White Friday. Consequently, retailers saw a 102 per cent increase in orders on Friday alone, coupled with a 135 per cent increase in orders overall for the week.<\/span><\/p>\nCuriously, the gross merchandise volume of orders rose by 115 per cent, as opposed to 94 per cent for the entire week. This demonstrates that the main sale day was when customers were most likely to make their largest purchases. This phenomenon may be ascribed to several psychological factors and, more obviously, the fact that on Friday, retailers offered the largest discounts on expensive goods in a bid to entice their target clientele during marketing campaigns.<\/span><\/p>\nContent websites and cashback services attracted the bulk of customers<\/span><\/strong><\/h3>\nContent\u2019s influence on shoppers\u2019 motivation still plays a major role. According to Admitad, this year, content websites and online media lured more than 23 per cent of all global sales. Customers who took advantage of cashback offers from cashback services placed an extra 20.3 per cent of orders. Moreover, 14,4 per cent of White Friday purchases were completed by visitors to affiliate websites, while more than 9 per cent were made by coupon users.\u00a0<\/span><\/p>\nRecommendations and reviews by content platforms benefited the sales immensely. Contextual advertising and social media also resulted in higher buying activity. Apart from brands, affiliate partners also cashed in through attracting sales for rewards from brands, which rose by 34.5 per cent in the Mena and 51.4 per cent globally during White Friday.<\/span><\/p>\nWith Christmas and New Year sales edging closer, vying for customers’ attention looms large. Retailers and their affiliate partners will harness the key lessons from this White Friday as a guide for the festival season sales period.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"According to a new Admitad survey, Mena shoppers have doubled their spending on White Friday, mostly buying apparel, home goods and electronics <\/p>\n","protected":false},"author":40,"featured_media":19806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[154,3927,1],"tags":[4489,4347,3988,4337],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/19805"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=19805"}],"version-history":[{"count":4,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/19805\/revisions"}],"predecessor-version":[{"id":19811,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/19805\/revisions\/19811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/19806"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=19805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=19805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=19805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}