{"id":19683,"date":"2022-11-24T11:36:07","date_gmt":"2022-11-24T11:36:07","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=19683"},"modified":"2022-11-24T11:36:07","modified_gmt":"2022-11-24T11:36:07","slug":"valentinos-new-showroom-concept-debuts-in-saudi-arabia","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2022\/11\/24\/valentinos-new-showroom-concept-debuts-in-saudi-arabia\/","title":{"rendered":"Valentino\u2019s new showroom concept debuts in Saudi Arabia"},"content":{"rendered":"
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Luxury retailer Valentino has just unveiled a new global creative concept that is entirely in sync with its client-centric approach<\/span><\/a> as part of its gradual redesigning of its worldwide locations this November, starting with Saudi Arabia and the Maison\u2019s boutique in Al Khayyat Center<\/span><\/a>, Jeddah.<\/span><\/p>\n The new concept showcases the evolution of the brand towards its goal to use an increasingly human-centric approach through a more intimate retail dimension using a contemporary design that was conceived in-house within the Maison itself.<\/p>\n In a joint interview with creative director\u00a0Pierpaolo Piccioli, chief executive officer\u00a0Jacopo Venturini\u00a0said: <\/span>\u201cThis is consistent with the strategy laid out two and a half years ago, of repositioning the brand as a maison de\u00a0couture,\u201d reports Women’s Wear Daily<\/i>.<\/p>\n \u201cIt reflects the history of the house and the intimate relation between the premiere and the client. This should be translated into a company strategy and in retail into a real contact with the customer.\u201d<\/p>\n The brand\u2019s redesign accompanies its rebalance of retail and wholesale channels. The goal is for retail to account for 80 per cent of sales in three years, up from the current 65 per cent, according to Venturini. In 2019, retail comprised 55 per cent of the total.<\/p>\n