\u00a0<\/span><\/p>\nAnne de Vergeron, CEO of Repossi, said: \u201cThe way of buying has changed with the pandemic, where customers are making more conscious purchasing and looking for pieces with a higher value,\u201d reports Fashion Trust Arabia<\/i>.<\/p>\n
Montreal-based Birks, one of Canada\u2019s leading jewellery retailers since its founding in 1879, has a similar story. Earlier this month the company introduced a snowflake-inspired high jewellery collection of five pieces \u2014 earrings, necklaces, and a ring \u2014 ranging from $15,800 to $50,000.<\/p>\n
Jean-Christophe B\u00e9dos, the company\u2019s chief executive, said in an email to Fashion Trust Arabia<\/i>: \u201cWe wanted to take a signature Canadian symbol, something ephemeral, and immortalize it in the finest materials (18-karat white gold and diamonds) with a unique and intricate design.\u201d<\/p>\n
And the growth opportunities extend well beyond the Canadian brand\u2019s southerly neighbour. \u201cOur goal is to continue growing in the U.S. and Europe with our retail partners,\u201d Mr. B\u00e9dos said. \u201cWe also see great growth opportunities in the Middle East and Asia.\u201d<\/p>\n
Middle Eastern countries, such as Saudi Arabia, the UAE, and Bahrain, are considered global shopping destinations for jewels and electronic items.<\/p>\n
Tourism in the Middle East has become one of the fastest-growing industries for leisure, social, or business purposes and is expected to grow significantly, which will boost the demand for jewels and gems in the region.<\/p>\n
High jewellery retail beyond Mena<\/b><\/p>\n
Take Jared Atelier, a limited-edition, high-jewellery collection from Jared, the American jewellery chain owned by Signet Jewelers. Signet, based in Akron, Ohio, is the largest jewellery operation in the United States and one of the largest in Britain, with about 2,800 stores in the two countries operating as Kay Jewelers, Zales and other retail jewellery names.<\/p>\n
Introduced online and in five select Jared locations in October, the collection features 21 diamond-decked styles in limited quantities of one to three pieces each, at up to $125,000.<\/p>\n
Bill Brace, president of Jared and Jewelry Services at Signet, said on a recent video call that the Atelier pieces reflect an intentional move to push up and attract a higher-end customer with products not normally seen in Jared.<\/p>\n
In mid-November, Bucherer, the high-end Swiss watch and jewellery retailer, held an event in New York to introduce a high jewellery collection composed of 12 elaborate pieces to celebrate the opening in late October of its first store exclusively dedicated to selling Bucherer high jewellery, on the luxury shopping street G\u00f6thestrasse in Frankfurt.<\/p>\n
Carina Ertl, chief marketing officer of Bucherer USA, wrote in an email to Fashion Trust Arabia<\/i>: \u201cThe collection further establishes Bucherer fine jewellery\u2019s worldwide presence.\u201d<\/p>\n
\u201cWe\u2019ve always had a rich history of craftsmanship, design and unique stones and this collection embodies our atelier\u2019s expertise.\u201d<\/p>\n
The high jewellery pieces arrived in the midst of a growth spurt for Bucherer. In October, the company announced that it had acquired Leeds & Son, a fine jewellery and watch retailer in Palm Desert, California.<\/p>\n
Founded in Lucerne, Switzerland, in 1888, Bucherer embarked on a high-profile expansion in 2018, when it acquired Tourneau, the American watch retailer with 36 U.S. retail locations, including its TimeMachine flagship at 57th Street and Madison Avenue in New York City.<\/p>\n
The high jewellery push coincides with a plan to expand Birks\u2019s digital footprint in the United States with the debut of an e-commerce website in April.<\/p>\n","protected":false},"excerpt":{"rendered":"
Over the past decade, retail jewellers have increasingly found themselves competing with brands like Bulgari, Cartier, Louis Vuitton, and Tiffany & Company to capture the attention and discretionary income of globe-trotting high-end jewellery consumers. Lately, a number of regional multi-brand retailers have been entering the game. High jewellery retail in the Middle East The Middle…<\/p>\n","protected":false},"author":41,"featured_media":17781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3927,4140,1],"tags":[4459,815,3988,4352],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/19627"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=19627"}],"version-history":[{"count":9,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/19627\/revisions"}],"predecessor-version":[{"id":19676,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/19627\/revisions\/19676"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/17781"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=19627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=19627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=19627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}