{"id":19212,"date":"2022-11-08T16:26:04","date_gmt":"2022-11-08T16:26:04","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=19212"},"modified":"2022-11-08T19:06:19","modified_gmt":"2022-11-08T19:06:19","slug":"maison-baumer-jewellery-brand-unveils-new-boutique-in-doha-ahead-of-fifa-world-cup","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2022\/11\/08\/maison-baumer-jewellery-brand-unveils-new-boutique-in-doha-ahead-of-fifa-world-cup\/","title":{"rendered":"Maison B\u00e4umer jewellery brand unveils boutique in Doha ahead of Qatar World Cup"},"content":{"rendered":"
The opening of the new 200-square-metre store is scheduled for November 20 to coincide with the kick-off of the Qatar Fifa <\/a><\/span>World Cup<\/span>\u00a02022, the world’s largest sporting event.<\/span><\/p>\n C\u00e9dric Aumonier, the CEO’s business partner, said: \u201cIt\u2019s a great location at the front door of Printemps. They wanted a brand-new marque, exclusive to the Gulf region.\u00a0<\/span><\/p>\n “We will also have two small salons with videos in which Lorenz speaks about his meetings with Parian artisans. Ten three-minute episodes, with the likes of Fran\u00e7ois Perret, who has a patisserie in the Ritz, or F\u00e9au Boiseries, who make extraordinary interiors.<\/span><\/p>\n \u201cWe already have a sizeable Qatari clientele. And we\u2019ve been encouraged by the royal family to come to Qatar. They love the idea of a living creative jewellerer, which is very important for special unique orders.\u201d<\/p>\n
\nFrench jewellery brand<\/a> Maison B\u00e4umer is opening its first major boutique abroad\u2013 at Doha’s <\/span>Printemps, the largest department store in the Middle East.<\/span><\/p>\n