{"id":18699,"date":"2022-10-04T17:42:02","date_gmt":"2022-10-04T17:42:02","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=18699"},"modified":"2022-10-07T13:29:30","modified_gmt":"2022-10-07T13:29:30","slug":"vuori-activewear-looks-to-middle-east-to-expand-global-presence","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2022\/10\/04\/vuori-activewear-looks-to-middle-east-to-expand-global-presence\/","title":{"rendered":"Vuori activewear looks to Middle East to expand global presence"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><\/p>\n<div>\n<p><span lang=\"EN-US\">E-commerce<\/span><span lang=\"EN-GB\"><a href=\"https:\/\/www.meretailnews.com\/2022\/08\/11\/the-giving-movement-set-to-open-first-physical-store-in-mall-of-the-emirates\/\"> activewear<\/a> and athleisure brand Vuori <\/span><span lang=\"EN-US\">is turning its focus to the Middle East as it rolls out expansion plans outside of the US.<\/span><\/p>\n<p><span lang=\"EN-GB\">The brand wil<\/span><span lang=\"EN-US\">l<\/span><span lang=\"EN-GB\"> operat<\/span><span lang=\"EN-US\">e<\/span><span lang=\"EN-GB\"> via localised Vuori <a href=\"https:\/\/www.meretailnews.com\/2022\/10\/01\/uae-has-fastest-growing-e-commerce-market-in-the-world\/\">e-commerce<\/a> platforms.<\/span><\/p>\n<p>Joe Kudla, the founder and CEO of Vuori, said: \u201cWe are proud to continue Vuori\u2019s expansion outside of the US.<\/p>\n<p>\u201cWe are excited to bring our vision and brand to consumers in these key markets, connecting with customers around the world.\u201d<\/p>\n<p><span lang=\"EN-GB\">The company was valued at <\/span><span lang=\"EN-US\">$<\/span><span lang=\"EN-GB\">4 billion in October <\/span><span lang=\"EN-US\">last year<\/span><span lang=\"EN-GB\"> after securing a $400 million investment from SoftBank Vision Fund 2.<\/span><\/p>\n<p><span lang=\"EN-US\">Next<\/span><span lang=\"EN-GB\"> year, the brand is setting its sights on Japanese and Korean clientele.<\/span><\/p>\n<p><span lang=\"EN-GB\">Established in the US in 2015, Vuori ventured into new international markets in the UK, France, Germany, Ireland and Australia<\/span><span lang=\"EN-US\"> this year<\/span><span lang=\"EN-GB\">.<\/span><\/p>\n<p>According to a report by Data Bridge Market Research, the Middle East sports apparel market is expected to grow at a compound annual growth rate of 4.8 per cent.<\/p>\n<p><span lang=\"EN-GB\">The segment is projected to reach\u00a0 $23190.43 million by 2029 due to heavy promotions by <\/span><span lang=\"EN-US\">activewear <\/span><span lang=\"EN-GB\">manufacturers through digital platforms, rising participation of women in <\/span><span lang=\"EN-US\">sports <\/span><span lang=\"EN-GB\">across the GCC and the proliferation of<\/span> <span lang=\"EN-GB\">health-conscious trends.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Activewear US brand Vuori is expanding to the Middle East through its e-commerce channels to establish its global presence<\/p>\n","protected":false},"author":38,"featured_media":18700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[154,1],"tags":[4319,3988],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/18699"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=18699"}],"version-history":[{"count":4,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/18699\/revisions"}],"predecessor-version":[{"id":18711,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/18699\/revisions\/18711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/18700"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=18699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=18699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=18699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}