{"id":18383,"date":"2022-08-26T13:00:31","date_gmt":"2022-08-26T13:00:31","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=18383"},"modified":"2022-09-02T00:25:25","modified_gmt":"2022-09-02T00:25:25","slug":"egypts-msmeda-partners-with-online-platforms-to-promote-small-businesses","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2022\/08\/26\/egypts-msmeda-partners-with-online-platforms-to-promote-small-businesses\/","title":{"rendered":"Egypt’s MSMEDA partners with online platforms to promote small businesses"},"content":{"rendered":"


\nAmazon Egypt and Nigerian online marketplace Jumia have joined the Medium Enterprise Development Agency (MSMEDA) to let young businesses market their products via their platforms.<\/p>\n

This collaboration allows owners of SMEs<\/a> to market and display their products for a reduced commission charge. It also allows businesses to store their products for a year for free.<\/p>\n

In March, the agency signed a memorandum of understanding with Jumia to assist small and medium enterprises in their growth as a result of Covid-19 lockdowns.<\/p>\n

To apply, proprietors of medium, small, and micro enterprises must be featured in a commercial registry and have a tax card.<\/p>\n

All enterprises selling clothing, leather, furniture, food, electrical tools, medical and electronic devices are eligible for the scheme, the agency\u2019s statement said.<\/p>\n

The MSMEDA additionally provides training that will guide business owners through the registration process, elaborate on e-marketing mechanisms available, and help them choose relevant marketing channels for their business model.<\/p>\n

Since its inception in 1991, the development has helped more than 19,000 project owners who participated in tenders worth more than EGP1bn.<\/p>\n

In 2020, MSMEDA sought to provide EGP3bn in funding to 200,000 micro projects, according to Egyptian Minister of Trade and Industry Nevine Gamea.<\/p>\n

In March, a report released by market intelligence firm Boost predicted that Egypt\u2019s e-commerce<\/a> sector will grow by at least 30 per cent this year, driven by a surge in younger shoppers and increasing disposable incomes among Egypt\u2019s middle class.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

MSMEDA teams up with Jumia platform to help young startup managers promote products online<\/p>\n","protected":false},"author":38,"featured_media":18385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[154,1,4106],"tags":[64,4302,3973,3988],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/18383"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=18383"}],"version-history":[{"count":2,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/18383\/revisions"}],"predecessor-version":[{"id":18386,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/18383\/revisions\/18386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/18385"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=18383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=18383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=18383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}