\nL\u2019Occitane en Provence, French-based beauty product and fragrance retailer, has launched an accelerator programme for tech start-ups, with three able to secure $50,000 in funding.<\/p>\n
Running under The Greenhouse scheme of its franchise operator in the region, the Chalhoub Group<\/a>, the programme marks L\u2019Occitane en Provence\u2019s efforts to keep pace with evolving consumer habits through improving the retail-tech element of its consumers\u2019 shopping experiences.<\/p>\n Tech start-ups interested in the beauty and luxury retail sectors are encouraged to apply for the programme.<\/p>\n Candidates must address one of L\u2019Occitane en Provence\u2019s three retail objectives \u2013 improvement of omnichannel operations and personalisation, data-driven decision making and maintenance of regional relevance through engagement with Gen Z consumers.<\/p>\n The programme lasts four months, with start-ups able to learn from advisors of The Greenhouse and senior leaders of L\u2019Occitane en Provence.<\/p>\n At the end of the programme, start-ups must present a proof of concept to L’Occitane en Provence at The Greenhouse<\/a>‘s headquarters in Dubai Design District.<\/p>\n Three finalists, for each of L\u2019Occitane en Provence\u2019s retail objectives, will receive funding and secure the opportunity to sign a commercial agreement with the brand in the future.<\/p>\n The Greenhouse scheme runs incubator and accelerator programmes for tech start-ups interested in integrating into the region\u2019s retail industry.<\/p>\n