{"id":18324,"date":"2022-08-23T09:41:05","date_gmt":"2022-08-23T09:41:05","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=18324"},"modified":"2022-08-26T09:47:26","modified_gmt":"2022-08-26T09:47:26","slug":"moengage-collaborates-with-alsaif-gallery-to-drive-personalised-engagement","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2022\/08\/23\/moengage-collaborates-with-alsaif-gallery-to-drive-personalised-engagement\/","title":{"rendered":"MoEngage collaborates with Alsaif Gallery to drive personalised engagement"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\nSaudi-based home appliances and kitchenware brand Alsaif Gallery has partnered with MoEngage, an insights-led customer engagement platform<em>,<\/em> to accelerate user growth and provide more personalised experiences.<\/p>\n<p>The move is driven by the company&#8217;s goal to further boost retention rates and brand loyalty after seeing a positive response to expansion of its e-commerce business at the start of the year.<\/p>\n<p>Alsaif Gallery\u2019s e-commerce business saw 100 per cent year-on-year increase in 2020, with the mobile application accounting for 65 per cent profit share.<\/p>\n<p>Traditionally an offline retailer, the brand branched out into e-commerce in 2017.<\/p>\n<p>To improve their retention metric, the company will use MoEngage&#8217;s advanced features.<\/p>\n<p>\u201cMoEngage is ecstatic to partner with Alsaif Gallery and support them in their vision of customer engagement,\u201d said Kunal Badiani, senior director and head of expansion at MoEngage.<\/p>\n<p>The company previously used customer relationship management platforms for their customer engagement channels.<\/p>\n<p>\u201cIn the past, we have also used CRM\/CEP platform. However, scalability has always been an issue\u2019\u201d said Maala Alfadil, director of e-commerce at Alsaif Gallery.<\/p>\n<p>\u201cWhile we have seen tremendous growth, we want to breach the highest point and grow.<\/p>\n<p>\u201cThis is where we think out partnership with MoEngage will help us.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Home appliance and kitchenware company partners with customer engagement platform. <\/p>\n","protected":false},"author":39,"featured_media":17276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[154,1],"tags":[4291,4290,2683],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/18324"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=18324"}],"version-history":[{"count":1,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/18324\/revisions"}],"predecessor-version":[{"id":18325,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/18324\/revisions\/18325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/17276"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=18324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=18324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=18324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}