{"id":18303,"date":"2022-08-25T12:13:27","date_gmt":"2022-08-25T12:13:27","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=18303"},"modified":"2022-08-25T12:13:27","modified_gmt":"2022-08-25T12:13:27","slug":"lenskart-opens-sixth-regional-store-in-dubai-mall","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2022\/08\/25\/lenskart-opens-sixth-regional-store-in-dubai-mall\/","title":{"rendered":"Lenskart opens sixth regional store in Dubai Mall"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\nEyewear retailer Lenskart has opened a store in <a href=\"https:\/\/www.meretailnews.com\/2022\/08\/02\/dubai-mall-holds-the-biggest-deal-of-the-year-campaign\/\">Dubai Mall<\/a>, marking its sixth in the <a href=\"https:\/\/www.meretailnews.com\/2022\/08\/10\/uae-retail-economy-grows-by-16-per-cent-from-last-year-says-report\/\">UAE<\/a> and the Middle East.<\/p>\n<p>The opening is part of the <a href=\"https:\/\/www.meretailnews.com\/2022\/07\/01\/eyewear-retailer-lenskart-partners-with-noon\/\">retailer<\/a>\u2019s regional expansion plans, into which it invested AED185 million last year.<\/p>\n<p>The store houses a 3D trial machine powered by artificial intelligence and virtual face mapping, giving customers personalised suggestions from over 7,000 frame designs.<\/p>\n<p>Shoppers can also test the effectiveness of sunglasses in the store\u2019s sunroom, which replicate outdoor lighting.<\/p>\n<p>\u201cThe new Dubai Mall store is a historic launch for the brand,\u201d said Sudhir Syal, chief business officer of Lenskart\u2019s Middle East operations.<\/p>\n<p>\u201cWe are a fashion-forward and lifestyle-oriented brand. With each store launch, we grow our purpose of transforming customers\u2019 lives through innovation and personalized attention.\u201d<\/p>\n<p>\u201cBy establishing our presence in the world\u2019s largest mall, it enables us to appeal to new audiences and continue establishing ourselves as a true market leader within the region.\u201d<\/p>\n<p>In efforts to secure 25 per cent of the Middle East\u2019s ocular market, which is valued at $3.5 billion, the eyewear retailer will open four more stores this year, said Mr Syal.<\/p>\n<p>By December, Lenskart projects it will rake in $10 million in sales and achieve profitability.<\/p>\n<p>\u201cLooking ahead, as our rampant growth and expansion continue, we will focus on the launch of our merchandise collections created specifically to cater to the local Emirati population,\u201d Mr Syal added.<\/p>\n<p>Lenskart aims to operate 20 stores across the UAE by March of next year and operate 200 in the region in the next two years.<\/p>\n<p>The eyewear retailer first entered the Middle East in December with a store in Dubai Festival City Mall, and has since opened stores in Dubai\u2019s BurJuman Mall and Ibn Battuta Mall, Abu Dhabi\u2019s Dalma Mall and Al Ain\u2019s Bawadi Mall.<\/p>\n<p>In a series investment round last year, Abu Dhabi\u2019s Falcon Edge Capital, Singapore\u2019s Temasek Holding and Texas Pacific Group raised $220 million for Lenskart, bringing the retailer\u2019s value to $5 billion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of Lenskart&#8217;s AED185 million regional expansion plans, the eyewear retailer has joined Dubai Mall&#8217;s portfolio of stores. <\/p>\n","protected":false},"author":39,"featured_media":18304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,1],"tags":[4076,4182,3966],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/18303"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=18303"}],"version-history":[{"count":2,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/18303\/revisions"}],"predecessor-version":[{"id":18306,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/18303\/revisions\/18306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/18304"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=18303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=18303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=18303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}