{"id":18298,"date":"2022-08-24T18:12:03","date_gmt":"2022-08-24T18:12:03","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=18298"},"modified":"2022-08-27T08:50:22","modified_gmt":"2022-08-27T08:50:22","slug":"bliss-flower-boutique-celebrates-emirati-womens-day-with-metaverse-entry","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2022\/08\/24\/bliss-flower-boutique-celebrates-emirati-womens-day-with-metaverse-entry\/","title":{"rendered":"Bliss Flower Boutique celebrates Emirati Women\u2019s Day with metaverse entry \u00a0"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\nIn celebration of Emirati&#8217;s Women&#8217;s Day on August 28, UAE-based florist <a href=\"https:\/\/www.meretailnews.com\/2022\/05\/27\/bliss-flower-boutique-expands-to-saudi-arabia-and-qatar\/\">Bliss Flower Boutique<\/a> has partnered with World Online Festival to list items on the metaverse &#8211; virtual-reality space where users can purchase digital items.<\/p>\n<p>Users attending the regional online audio talent event can purchase two of the florist&#8217;s best-selling bouquets, Mixed Berry Smoothie and Red Apple Pomegranates, as virtual charms for their <a href=\"https:\/\/www.meretailnews.com\/2022\/06\/03\/dubai-commercity-creates-exclusive-blockchain-node-for-tenants\/\">digital portfolio<\/a>.<\/p>\n<p>In keeping with Emirati Women&#8217;s Day&#8217;s theme this year, &#8216;Inspiring Reality, Sustainable Future&#8217;, Bliss Flower Boutique&#8217;s virtual collection focuses on <a href=\"https:\/\/www.meretailnews.com\/2022\/03\/23\/middle-east-consumers-value-sustainability-says-new-report\/\">sustainability<\/a>.<\/p>\n<p>\u201cTo celebrate Emirati\u2019s Women\u2019s Day and epitomising this year\u2019s sustainability theme, we are delighted to be able to introduce Bliss to the metaverse and offer our users a mesmerising flower bouquet Charm to share with their favourite females,\u201d said Gary Knight, CEO of WOLF.<\/p>\n<p>\u201cThe metaverse has seen a surge in the number of luxury brands entering the space, but we are the first florist collaboration in the region.&#8221;<\/p>\n<p>WOLF unites various artists, such as singers, poets, comedians and musicians, from across the region with their fans in virtual social spaces.<\/p>\n<p>\u201cWe are seeing with fascination how the metaverse is changing the digital world, which is why we were so excited when WOLF approached us for this collaboration,\u201d said Abbey Dean, co-founder and creative director of Bliss Flower Boutique.<\/p>\n<p>\u201cThis is an incredible opportunity for us to be part of the region\u2019s \u2018game changers\u2019 in this space while also connecting with our customers on a whole different level.\u201d<\/p>\n<p>Charms start at 25 cents.<\/p>\n<p>Since its inception in 2008, Bliss Flower Boutique has expanded within the UAE, with 11 retail outlets across Dubai, Abu Dhabi, Sharjah and Ras Al Khaimah.<\/p>\n<p>Established in 2015 by Her Highness Sheikha Fatima, Emirati Women\u2019s Day is celebrating its eighth edition.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahead of Emirati Women&#8217;s Day, florist lists enters metaverse in partnership with regional online audio talent hub. <\/p>\n","protected":false},"author":39,"featured_media":18340,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[154,1],"tags":[4110,3979,4287],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/18298"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=18298"}],"version-history":[{"count":4,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/18298\/revisions"}],"predecessor-version":[{"id":18347,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/18298\/revisions\/18347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/18340"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=18298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=18298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=18298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}