{"id":18185,"date":"2022-08-19T21:24:01","date_gmt":"2022-08-19T21:24:01","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=18185"},"modified":"2022-08-21T18:20:32","modified_gmt":"2022-08-21T18:20:32","slug":"geant-customers-can-play-online-games-to-win-vouchers-amid-back-to-school-sales","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2022\/08\/19\/geant-customers-can-play-online-games-to-win-vouchers-amid-back-to-school-sales\/","title":{"rendered":"Geant introduces gamification to enhance shopping experience"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\nAlongside its traditional back-to-school promotions, French-based grocery retailer <a href=\"https:\/\/www.meretailnews.com\/2022\/07\/04\/geant-launches-reusable-bags-and-partners-with-non-profit\/\">Geant<\/a>\u00a0is offering customers the chance to play games online to win vouchers across its stores in the UAE.<\/p>\n<p>Shoppers who spend more than AED250 at the retailer&#8217;s hypermarkets and AED70 at its supermarkets are eligible to enter the campaign.<\/p>\n<p>Customers can scan the QR codes on their receipts, register and enter their unique codes to play the games online.<\/p>\n<p>Winners will be selected at random and can redeem their vouchers in-store the next day.<\/p>\n<p>The interactive campaign marks the grocery retailer\u2019s efforts to increase customer engagement and improve shopping experiences through gamification.<\/p>\n<p>Ahead of students\u2019 return to schools, discounts of more than 60 per cent are available on numerous back-to-school products, such as schoolbags, bottles, lunch bags and stationery.<\/p>\n<p>Students\u2019 electronics, including laptops, tablets, headphones and iPads, are also on offer.<\/p>\n<p>Across the Middle East, <a href=\"https:\/\/www.meretailnews.com\/2022\/07\/14\/gmg-opens-monoprix-in-dubai-hills\/\">Gulf Marketing Group<\/a> operates Geant, alongside its sister grocery retailers Monoprix and Franprix.<\/p>\n<p>Last month, the group opened the UAE\u2019s first Monoprix store in Dubai Hills\u2019 Gardenia Residence.<\/p>\n<p>The store opening comes amid the growth of grocery retail in the country.<\/p>\n<p>The UAE\u2019s food and grocery industry is expected to rise at a compound annual growth rate of 9 per cent to value $40.47 billion by the end of 2025, according to reports by Research &amp; Markets.<\/p>\n<p>Earlier this month, <a href=\"https:\/\/www.meretailnews.com\/2022\/08\/08\/gmg-integrates-sustainability-framework-into-business-operations\/\">GMG<\/a> launched its sustainability strategy framework, Make A Difference, marking its efforts to preserve the environment and positively impact society.<\/p>\n<p>The framework centres around the company\u2019s energy, water and waste management operations, the wellbeing and equality of its employees and continuous growth and operational excellence of its business units.<\/p>\n<p>The group will release its first report on the progress of its initiatives early next year.<\/p>\n<p>Across the Middle East, GMG operates more than 120 brands, including Sun &amp; Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, Nike, Columbia, Under Armor, Timberland, Vans, Mama Sita\u2019s and McCain.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back-to-school offers at Geant are accompanied by gamification concept. <\/p>\n","protected":false},"author":39,"featured_media":18186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1323,1],"tags":[4252,4052,4053],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/18185"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=18185"}],"version-history":[{"count":5,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/18185\/revisions"}],"predecessor-version":[{"id":18202,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/18185\/revisions\/18202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/18186"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=18185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=18185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=18185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}