{"id":18154,"date":"2022-08-18T10:02:09","date_gmt":"2022-08-18T10:02:09","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=18154"},"modified":"2022-08-21T18:30:27","modified_gmt":"2022-08-21T18:30:27","slug":"indian-footwear-brand-plaeto-expands-to-uae-and-partners-with-uniform-retailer-threads","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2022\/08\/18\/indian-footwear-brand-plaeto-expands-to-uae-and-partners-with-uniform-retailer-threads\/","title":{"rendered":"Indian footwear brand Plaeto partners with Threads"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\nIndian footwear brand Plaeto has partnered with Threads, <a href=\"https:\/\/www.meretailnews.com\/2022\/08\/10\/uae-retail-economy-grows-by-16-per-cent-from-last-year-says-report\/\">retailer<\/a> of school uniform apparel in the UAE, marking its first international venture.<\/p>\n<p>The brand designs footwear for children aged five to 15, prioritising orthopaedic health.<\/p>\n<p>Currently, Plato\u2019s black and white school shoes can be found in Threads stores in Dubai\u2019s Times Square Centre, City Mall and BurJuman Mall, and across Abu Dhabi, Ras Al Khaimah, Sharjah and Fujairah.<\/p>\n<p>Products can also be found on Threads\u2019 <a href=\"https:\/\/www.meretailnews.com\/2022\/08\/12\/uae-consumers-trust-security-of-digital-payment-facilities-and-want-to-learn-more-says-report\/\">e-commerce<\/a> site.<\/p>\n<p>Ravi Kallayil, co-founder and CEO of Plaeto, said: \u201cWe are excited to enter the UAE market. We will be catering to all the key regions across the Emirates through the Threads stores as well as their online store.<\/p>\n<p>\u201cGiven that Threads has been a market leader in retail, and especially in the school uniforms and shoes space, we consider ourselves to be truly fortunate to find product fit and brand resonance this early in our global journey.<\/p>\n<p>\u201cAt Plaeto, we believe that \u2018play\u2019 and \u2018school life\u2019 are integral to the growth of children anywhere in the world and we are pleased to partner with Threads to serve the children in the UAE.\u201d<\/p>\n<p>With its product range widening, Plaeto intends to aggressively expand across the UAE.<\/p>\n<p>Alongside children\u2019s health, <a href=\"https:\/\/www.meretailnews.com\/2022\/03\/23\/middle-east-consumers-value-sustainability-says-new-report\/\">sustainability<\/a> is kept top of mind at Plaeto.<\/p>\n<p>For each pair of shoes produced, the brand releases 6.5 kilograms of carbon dioxide, which is 50 per cent lower than the average carbon footprint left behind in manufacturing a pair of athletic footwear.<\/p>\n<p>Shoes are also packaged in reusable and environmentally friendly cloth bags, rather than single-use cardboard boxes.<\/p>\n<p>\u201cOver the least 12 years, Threads has been catering specifically to educational institutions in the Middle East,\u201d said Jacques Rheeder, CEO of Threads.<\/p>\n<p>\u201cWe are delighted to partner with Plaeto, an Indian brand, which has designed world-class shoes for children, leveraging the collective product experience of some of the finest footwear design teams from brands such as Nike and Adidas.<\/p>\n<p>\u201cAt Threads, our motto is \u2018Dressing Up the Future World Leaders\u2019 and we believe that Plaeto shoes are a great fit for the children of the UAE.\u201d<\/p>\n<p>Threads stocks the school uniforms of more than 90 schools across the UAE.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bengaluru-based Plaeto brings its footwear to UAE school uniform retailer Threads. <\/p>\n","protected":false},"author":39,"featured_media":18125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,1],"tags":[4265,2127,4266,3966],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/18154"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=18154"}],"version-history":[{"count":5,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/18154\/revisions"}],"predecessor-version":[{"id":18207,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/18154\/revisions\/18207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/18125"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=18154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=18154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=18154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}