{"id":18071,"date":"2022-08-11T09:27:32","date_gmt":"2022-08-11T09:27:32","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=18071"},"modified":"2023-08-09T15:31:29","modified_gmt":"2023-08-09T15:31:29","slug":"the-giving-movement-set-to-open-first-physical-store-in-mall-of-the-emirates","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2022\/08\/11\/the-giving-movement-set-to-open-first-physical-store-in-mall-of-the-emirates\/","title":{"rendered":"The Giving Movement to open first physical store in Dubai’s Mall of the Emirates"},"content":{"rendered":"


\nThe Giving Movement, UAE-based activewear, loungewear and athleisurewear e-commerce<\/a> brand, will open its first brick-and-mortar store in Mall of the Emirates this year.<\/p>\n

\u201cWe are excited to announce that we will be opening our first flagship store in Mall of the Emirates later this year,\u201d said Dominic Nowell-Barnes, founder and chairman of The Giving Movement.<\/p>\n

\u201cWe recognised that shopping in retail stores is still a big part of the culture in the UAE, so we are excited to create a truly unique experience in our flagship store.”<\/p>\n

The store will stock The Giving Movement\u2019s first footwear line, which was released online this week.<\/p>\n

In keeping with the brand\u2019s prioritisation of sustainability<\/a>, products from the line, such as slides, are bio-based and manufactured using sugar.<\/p>\n

In October, The Giving Movement<\/a> will showcase its first ready-to-wear collection, Fifty Made, at Dubai Fashion Week.<\/p>\n

Fifty pieces of each style will be made.<\/p>\n

Founded in early 2020 with the mission \u2018to give back\u2019, The Giving Movement donates AED15 to local charities for each item sold.<\/p>\n

To date, the brand has donated $2.4 million to Dubai Cares and Harmony House to provide food, shelter and education to those in need around the world.<\/p>\n

By the end of the next year, the brand hopes to donate $10 million.<\/p>\n

\u201cOur philosophy is a simple one: small acts multiplied by many can transform the world,\u201d said Mr Nowell-Barnes.<\/p>\n

The Giving Movement maintains a sustainable supply chain with the manufacturing process running solely in Dubai and using only recyclable and biodegradable materials.<\/p>\n

\u201cBy producing the clothes locally in the UAE, we could not only support the local economy but we could ensure the clothes were made ethically under our watch,\u201d Mr Nowell-Barnes told Emirates Woman<\/em>.<\/p>\n

In March, The Giving Movement announced the closing of its $15 million Series A funding round from venture capitalist firm Knuru Capital alongside other investors, ahead of its plans to extend its product range and expand internationally.<\/p>\n","protected":false},"excerpt":{"rendered":"

Athleisurewear brand The Giving Movement is set to expand its e-commerce business with first brick-and-mortar store in Dubai’s Mall of the Emirates. <\/p>\n","protected":false},"author":39,"featured_media":17789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[154,6,1],"tags":[1507,3976,2127,4028],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/18071"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=18071"}],"version-history":[{"count":6,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/18071\/revisions"}],"predecessor-version":[{"id":23843,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/18071\/revisions\/23843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/17789"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=18071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=18071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=18071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}