{"id":17943,"date":"2022-08-01T09:57:56","date_gmt":"2022-08-01T09:57:56","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=17943"},"modified":"2022-08-01T16:14:49","modified_gmt":"2022-08-01T16:14:49","slug":"forever-21-expands-with-new-store-in-ibn-battuta-mall-dubai","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2022\/08\/01\/forever-21-expands-with-new-store-in-ibn-battuta-mall-dubai\/","title":{"rendered":"Forever 21 expands with new store in Ibn Battuta Mall, Dubai"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\nForever 21 opened a new store in Dubai\u2019s <a href=\"https:\/\/www.meretailnews.com\/2022\/07\/15\/eros-opens-its-15th-store-in-uae-in-ibn-battuta-mall\/\">Ibn Battuta Mall<\/a> on July 27, marking the brand\u2019s efforts to expand its regional footprint.<\/p>\n<p>The store spans 12,000 square feet, aiming to offer men, women and teenagers fast fashion products and lifestyle accessories at affordable prices.<\/p>\n<p>Authentic Brands Group, international brand development and marketing firm, acquired the brand in 2020.<\/p>\n<p>In October 2021, the firm entered into a long-term partnership with the Sharaf Group, Forever 21\u2019s operator in the Middle East for the last 10 years.<\/p>\n<p>In efforts to reach consumers across numerous touchpoints, the groups intend to strengthen Forever 21\u2019s <a href=\"https:\/\/www.meretailnews.com\/2022\/07\/29\/buy-now-pay-later-schemes-increasingly-popular-in-the-uae\/\">omnichannel<\/a> offerings.<\/p>\n<p>\u201cThis is in line with our vision and endeavour to reach closer to our brand fans in different parts of the UAE and convert news ones,\u201d said Yasser Sharaf, vice president of the Sharaf Group\u2019s retail, hospitality, industry and financial services division.<\/p>\n<p>\u201cOur goal is to nurture the longstanding relationship with Middle Eastern consumers by investing in expanding our presence across the region and elevating the brand experience across an omnichannel ecosystem that encompasses retail stores, e-commerce and social media.\u201d<\/p>\n<p>Through the partnership, the Sharaf Group has widened its licensing rights from apparel and accessories to include fragrance, homeware and health and beauty and access southeast Asian markets and operate <a href=\"https:\/\/www.meretailnews.com\/2022\/06\/20\/q1-of-2022-sees-growth-in-uae-e-commerce-from-q1-of-2021\/\">e-commerce<\/a> sites.<\/p>\n<p>The group operates 16 branches of Forever 21 in the Middle East, with the brand\u2019s products available on e-commerce sites.<\/p>\n<p>\u201cOver years, Forever 21 has established a strong foothold in the Middle East and Southeast Asia and we are excited to launch the next phase of its growth in the region,\u201d said Henry Stupp, president of the Authentic Brands Group\u2019s Europe, Middle East and Africa division.<\/p>\n<p>\u201cSharaf Group is an experienced leader in the Middle East and Southeast Asia\u2019s retail market with vast expertise in the retail industry.<\/p>\n<p>\u201cWe look forward to our expansion spree in the region in collaboration with the Sharaf Group.\u201d<\/p>\n<p>The Sharaf Group intends to open up to four more Forever 21 stores in the region this year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Forever 21 marks beginning of expansion project with 12,000-square-foot store in UAE&#8217;s Ibn Battuta Mall. <\/p>\n","protected":false},"author":39,"featured_media":17761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,1],"tags":[1507,2603,4200],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/17943"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=17943"}],"version-history":[{"count":3,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/17943\/revisions"}],"predecessor-version":[{"id":17952,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/17943\/revisions\/17952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/17761"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=17943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=17943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=17943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}