\nThe Apparel Group, Dubai-based retail franchise operator in the Middle East, opened a NEW YORKER store in Dubai Hills Mall on June 29.<\/p>\n
The store, which spans more than 900 square metres, is NEW YORKER\u2019s ninth in the Middle East and fourth in the emirate.<\/p>\n
The German fashion label offers customers modern fashion items across numerous categories, such as jeans, sportswear, streetwear, accessories, underwear and swimwear.<\/p>\n
The store houses NEW YORKER\u2019s own brands, including FSBN, FB SISTER, SMOG, AMISU and CENSORED.<\/p>\n
The opening was attended by radio host Kris Fade, DJ Jenn Getz & Alfie and other influencers.<\/p>\n
Also launched last month was the brand\u2019s summer collection.<\/p>\n
Shoppers can find flowy and statement blouses, wide-legged pants and matching sets with floral prints, sherbet colours, ruffles, lace, pleats, satin and colourful accessories.<\/p>\n
The store opening comes amid the silver jubilee of Dubai Summer Surprises, which sees over 5,000 stores across the emirate offer discounts between 25 and 75 per cent.<\/p>\n
Until July 10, the Apparel Group is covering value-added tax on purchases across its retail outlets and its e-commerce site, 6thstreet.com.<\/p>\n
The group is offering points to members of Club Apparel, its loyalty programme, in celebration of the shopping event.<\/p>\n
Twenty-four lucky shoppers will win 1,250 points, worth AED1,250, and seven will win 10,000 points, worth AED10,000.<\/p>\n
The Apparel Group has franchised over 75 brands, including Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie\u2019s Italian, Tim Hortons, Cold Stone Creamery, Inglot and Rituals, and operates more than 1,900 retail stores across the Middle East.<\/p>\n","protected":false},"excerpt":{"rendered":"
German fashion brand NEW YORKER opens at Dubai’s newest retail destination. <\/p>\n","protected":false},"author":39,"featured_media":17687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,1],"tags":[4063,3964,3966],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/17683"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=17683"}],"version-history":[{"count":1,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/17683\/revisions"}],"predecessor-version":[{"id":17685,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/17683\/revisions\/17685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/17687"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=17683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=17683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=17683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}