\nFifty One East, Qatar-based high-end watches and jewellery retailer, has opened a store in Doha Festival City on the mall\u2019s first level.<\/p>\n
The store opening aligns with the mall\u2019s expansion plan which began last year, welcoming several brands to cater to a wider consumer base.<\/p>\n
\u201cWe are very pleased to welcome Fifty One East Watches and Jewellery as the latest addition to our retail family, expanding on Doha Festival City\u2019s extensive breadth of high-end offering,\u201d said Robert Hall, general manager of the mall.<\/p>\n
\u201cAfter an outstanding expansion last year, which saw the addition of more than 56 new stores, Doha Festival City further strengthens its leading position as a unique, global shopping and lifestyle destination offering visitors an impressive host of stores of more than 550 brands that cater to all budgets, tastes and age groups.\u201d<\/p>\n
The store was designed by Swiss interior design and architecture firm Dobas.<\/p>\n
Its opening comes as part of Fifty One East\u2019s plans to expand its retail footprint across the country amid anticipated growth of the Middle East\u2019s luxury market.<\/p>\n
\u201cWe are delighted to open an exclusive watches and jewellery high-end store at Doha Festival City to meet the requirements of the community,\u201d said Bader Al Darwis, chairman and managing director of Fifty One East.<\/p>\n
\u201cFifty One East is the sought-after destination for connoisseurs seeking the world\u2019s most prestigious brands.\u201d<\/p>\n
The region\u2019s watches and jewellery market, valued at $3.9 billion last year, rose 16 per cent from 2019 after its 19 per cent decline in 2020, according to the GCC Personal Luxury in 2021: A Story of Early Recovery and Growth written by luxury franchise operator Chalhoub Group.<\/p>\n
The report attributed improvement in the market\u2019s performance to regional consumers welcoming experimentation and widening their demand, and collaborations between global brands and regional figures enticing more shoppers.<\/p>\n
\u201cOur expansion aligns well with our mission to meet the aspirations of our clientele in the luxury segment,\u201d Mr Al Darwis added.<\/p>\n
\u201cWe are confident that the new concept will add great value to our business portfolio with experiences that exceed the expectations of customers.\u201d<\/p>\n
Fifty One East is the sole authorised retailer of Rolex products in Qatar.<\/p>\n
The retailer also carries watches and jewellery by Amore & Baci, Armand Nicolet, Boucheron, Cacharel, Crislu, David Yurman, Diamanti, Faberge, Feraud, Guy Laroche, H. Moser & Cie, Joelli, Nina Ricci, Parker, Pasquale Bruni, Trisi Jewellery, TUDOR, Victor Mayer and Waterman, Zeno-Watch Basel.<\/p>\n","protected":false},"excerpt":{"rendered":"
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