\nIndian-based eyewear retailer Lenskart has partnered with Noon to deliver its products across the Middle East.<\/p>\n
This is Lenskart\u2019s first alliance with an e-commerce platform in the region.<\/p>\n
The partnership comes as part of the retailer\u2019s aggressive expansion plans in the region.<\/p>\n
Shoppers can find the retailer\u2019s own brands, John Jacobs and Vincent Chase, on Noon and instore.<\/p>\n
Also available are Lenskart\u2019s BLU contact lenses, which block blue light from electronic devices.<\/p>\n
The lenses were made amid the pandemic with customers working from home top of mind.<\/p>\n
\u201cHaving a presence on a platform as strong as Noon will allow us to forge into the regional eyewear business and will be a great showcase our technology-backed products,\u201d said Madhur Acharya, VP of Lenskart\u2019s e-commerce division.<\/p>\n
\u201cNoon will become the first regional e-commerce platform that Lenskart will be available on, emphasising the brand\u2019s confidence and our commitment to the Middle East market.\u201d<\/p>\n
The UAE\u2019s e-commerce market is estimated to be worth more than $8 billion by 2025, marking a 60 per cent growth from last year, according to surveys conducted by e-commerce hub EZDubai and market research firm Euromonitor International.<\/p>\n
In addition, 75 per cent of consumers in the country reported online shopping activity in 2021.<\/p>\n
\u201cWe are very excited to be partnering with one of the biggest e-commerce platforms in the Middle East,\u201d said Sudhir Syal, chief business officer at Lenskart.<\/p>\n
\u201cNoon has established itself as a major player in the market and for Lenskart, this is a step towards establishing us as a true omnichannel brand accessible to consumers across multiple touchpoints.\u201d<\/p>\n
\u201cThe eyewear category both online and on Noon is expanding rapidly. We aim to be an important part of that growth.\u201d<\/p>\n
Lenskart first entered the Middle East last year with a store in Dubai Festival City Mall.<\/p>\n
To date, the eyewear retailer has opened stores in Dubai\u2019s BurJuman Mall and Ibn Battuta Mall, Abu Dhabi\u2019s Dalma Mall and Al Ain\u2019s Bawadi Mall.<\/p>\n
In a series investment round last year, Abu Dhabi\u2019s Falcon Edge Capital, Singapore\u2019s Temasek Holding and Texas Pacific Group raised $220 million for Lenskart, bringing the retailer\u2019s value to $5 billion.<\/p>\n
Lenskart aims to open 20 stores across the UAE by March next year and operate 200 in the region in the next two years.<\/p>\n","protected":false},"excerpt":{"rendered":"
Indian-based Lenskart partners with e-commerce platform Noon for delivery across Middle East. <\/p>\n","protected":false},"author":39,"featured_media":17303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[154,1],"tags":[4182,4183],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/17620"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=17620"}],"version-history":[{"count":3,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/17620\/revisions"}],"predecessor-version":[{"id":17638,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/17620\/revisions\/17638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/17303"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=17620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=17620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=17620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}