\nTCL, Chinese electronics company, has partnered with Jashanmal, retailer of appliances, home and travel essentials, to access a wider customer pool.<\/p>\n
The partnership also complements TCL\u2019s expansion strategy in the Middle East and Africa.<\/p>\n
\u201cWe are excited to have partnered with Jashanmal, which will help us in our expansion plans in the Middle East,\u201d said Sunny Yang, general manager of TCL\u2019s Middle East and Africa division.<\/p>\n
Although its consumer electronics are already available in the region, TCL will bring home appliance items and its newest range of air conditioners, FreshIN ACs, to the UAE, Oman and Bahrain for the first time.<\/p>\n
\u201cThis partnership enables us to launch our home appliance products and ACs for the first time in the UAE, as Jashanmal is known for distribution of a wide range of brands across the [Gulf Cooperation Council].<\/p>\n
Jashanmal will handle the company\u2019s end-to-end operations across the distributions, logistics, warranty and services stages.<\/p>\n
Ms. Yang added: \u201cJashanmal is more than a fulfilment partner for TCL. This will be a strategic relationship, where both parties work together at every stage of the process.<\/p>\n
\u201cOur growth story helps us continue to expand our regional footprint and product offering to our expanding customer base.<\/p>\n
\u201cJashanmal\u2019s market knowledge will help us optimise our product range to suit the local consumer needs and give us a major competitive edge in the region.\u201d<\/p>\n
Across its UAE, Oman and Bahrain retail outlets, Jashanmal will stock TCL\u2019s products, including top- and front-loading washing machines, refrigerators, chest freezers, water dispensers, washers and dryers, floor standing air conditioners and FreshIN Interver Split AC models.<\/p>\n
\u201cWe have a close eye on consumer buying trends and develop a wide range of products to serve the consumers\u2019 needs,\u201d said Khalid Soliman, group CEO of Jashanmal.<\/p>\n
\u201cWe will utilise our strengths for new customer acquisition. We pride ourselves for our unique offerings to our customers with a seamless omnichannel experience and convenience.<\/p>\n
\u201cTCL\u2019s portfolio of home appliance products including ACs, refrigerators with the brand\u2019s proprietary, cutting-edge technology will allow us to strengthen our catalogue of home products and reach new customers.<\/p>\n
In the coming years, TCL\u2019s products will be stocked across more Jashanmal stores, said the companies.<\/p>\n
\u201cIt will enable us to expand our market penetration, develop fresh marketing and sales strategies and increase revenues in both short and long terms,\u201d Mr Soliman added.<\/p>\n
Founded in 1981, TCL operates in over 160 countries.<\/p>\n","protected":false},"excerpt":{"rendered":"
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