{"id":17372,"date":"2022-06-02T15:14:39","date_gmt":"2022-06-02T15:14:39","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=17372"},"modified":"2022-06-06T10:04:10","modified_gmt":"2022-06-06T10:04:10","slug":"sacoor-brothers-opens-sustainable-offshoot-sacoor-blue-in-dubai","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2022\/06\/02\/sacoor-brothers-opens-sustainable-offshoot-sacoor-blue-in-dubai\/","title":{"rendered":"Sacoor Brothers opens sustainable offshoot, Sacoor Blue, in Dubai"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<span data-contrast=\"auto\">Luxury fashion retailer the Sacoor Brothers has brought its newest lifestyle concept, Sacoor Blue, to Dubai\u2019s City Centre Deira. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The branch is the group\u2019s first in the emirate and second in the country, after its February opening in City Centre Al Zahia in Sharjah.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Sacoor Blue, aimed at Gen Z shoppers, keeps sustainability top of mind.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The store stocks A.W.A.R.E, the brand\u2019s eco-friendly capsule collection of casual, sports, and formal apparel, exclusive to the Middle East.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWe believe that now was the right time to launch this new concept, aimed at a demographic that is nowadays more attentive to environmental issues,\u201d said Erica Gomes, CEO of the Sacoor Group\u2019s Middle East division.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cSacoor Blue embodies sustainability as a whole, a cause that Gen Z\u2019s value and identify with, subconsciously influencing their purchase decisions and more importantly the way they relate to a brand.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The clothing is made with organic cotton and recyclable materials.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cSacoor Blue\u2019s launch arrives at a perfect time, allowing us to completely dedicate and align all aspects of the brand from production to services, all with the intention for a more sustainable future which we are very excited about,\u201d Ms Gomes said. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The collection includes chino trousers, shirts, polos, coats and T-shirts, with accessories to be added shortly.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Shoppers in the UAE aged between 18 and 24 are three times more likely to prioritise sustainability than those aged above 45, according to a recent survey of 1,000 consumers in the UAE by e-commerce analyst CNNB Solutions and market research firm YouGov.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Sacoor Brothers intends to expand the retail footprint of Sacoor Blue across Gulf Cooperation Council countries and Malaysia over the next two years.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Headquartered in Lisbon, Portgual, Sacoor Brothers has been operating for 31 years, with more than 100 stores across 19 countries. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Luxury retailer opens sustainable branch targeted at Gen Z shoppers. 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