{"id":17370,"date":"2022-05-30T15:10:44","date_gmt":"2022-05-30T15:10:44","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=17370"},"modified":"2022-06-03T15:14:10","modified_gmt":"2022-06-03T15:14:10","slug":"uae-shoppers-search-online-but-buy-in-store-says-report","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2022\/05\/30\/uae-shoppers-search-online-but-buy-in-store-says-report\/","title":{"rendered":"UAE shoppers search online but buy in-store, says report\u00a0"},"content":{"rendered":"


\nSeventy-eight per cent of shoppers in the UAE research products on one retail avenue, but purchase on another, says the UAE State of Retail 2022 report by e-commerce analyst CNNB Solutions and market research firm YouGov.\u00a0<\/span>\u00a0<\/span><\/p>\n

The report revealed online research followed by in-store purchases was most popular.<\/span>\u00a0<\/span><\/p>\n

\u201c[UAE shoppers] research products in one location \u2013 whether that\u2019s via an online marketplace, on a brand website or in a store \u2013 but often make the purchase through a different retail channel,\u201d said Nicolas Bruylants, co-founder and CVO of CNNB Solutions.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cThis represents a huge opportunity for both online and offline retailers to enhance the customer experience, differentiate themselves from competition and close the sale from the first moments of interest.\u201d<\/span>\u00a0<\/span><\/p>\n

The report surveyed 1,000 consumers across purchases of beauty and cosmetics, designer apparel, daily wear apparel, accessories, footwear, jewellery, high-end electronics and home appliances.\u00a0<\/span>\u00a0<\/span><\/p>\n

Forty-eight per cent of respondents favoured in-store experiences, particularly when shopping for jewellery, while 52 per cent preferred e-commerce.\u00a0<\/span>\u00a0<\/span><\/p>\n

Among online shoppers, free and same-day delivery was prioritised by 52 per cent, closely followed by ease of returns and refunds.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cThey have high expectations and want rapid, free delivery of products that are easily returnable,\u201d said Mr Bruylants.\u00a0<\/span>\u00a0<\/span><\/p>\n

The UAE\u2019s e-commerce market recorded $5 billion in retail sales last year, according to e-commerce district EZDubai and market research firm Euromonitor International.\u00a0<\/span>\u00a0<\/span><\/p>\n

Thirty per cent of orders were returned, with online businesses processing an estimated $1.5 billion in returns.\u00a0<\/span>\u00a0<\/span><\/p>\n

Clothing and apparel were returned most frequently, with beauty and cosmetics rarely returned.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cReturns are an important problem for brands, as the cost of returns, refunds and waste need to be reduced to the minimum,\u201d said Mr Bruylants.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cThe process can be well managed by having more control over the customer journey through a strongly curated brand website, accurate product descriptions and immersive user experiences,\u201d Mr Bruylants added.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cThrough an effective fulfilment centre, technology and procedures, returns can become another valuable touchpoint in the buyer\u2019s journey.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

Only nine per cent of consumers surveyed prioritised sustainability of product packaging. However, those aged 18 to 24 were three times more likely to favour sustainability than those over 45.\u00a0\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Survey of 1,000 UAE shoppers show product research and purchase are done in different locations. <\/p>\n","protected":false},"author":39,"featured_media":17277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[154,1],"tags":[4123,4124,3966,1855],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/17370"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=17370"}],"version-history":[{"count":1,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/17370\/revisions"}],"predecessor-version":[{"id":17371,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/17370\/revisions\/17371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/17277"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=17370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=17370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=17370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}