{"id":17352,"date":"2022-05-30T13:48:46","date_gmt":"2022-05-30T13:48:46","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=17352"},"modified":"2022-07-23T08:18:41","modified_gmt":"2022-07-23T08:18:41","slug":"italian-luxury-menswear-brand-opens-store-in-kuwait","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2022\/05\/30\/italian-luxury-menswear-brand-opens-store-in-kuwait\/","title":{"rendered":"Italian luxury menswear brand opens store in Kuwait"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<span data-contrast=\"auto\">Isaia, high-end bespoke menswear brand from Italy, has opened its first store in the Middle East in Kuwait\u2019s Avenues Prestige Mall, in partnership with regional apparel retailer Alyasra Fashion.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The store opening comes amid the increasing demand for luxury menswear in the region.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cThe [Gulf Cooperation Council] is a key market for luxury apparel and it was simply a matter of time until we opened our doors to discerning clientele in the region,\u201d said Gianluca Isaia, president and CEO of Isaia.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cIsaia is all about bespoke and crafted luxury inspired by Neapolitan traditions, but more importantly, we are still a family business at heart.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cThis has allowed us to retain our rich legacy of tailoring while still delivering contemporary designs.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Upon recording double-digit growths in American, European and Asian markets, Isaia is looking to expand further into the Middle East\u2019s high-growth markets and intends to open more stores this year.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The brand is launching its first collection of dishdasha, shemagh and sandals, tailored to each country in the region.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWe are delighted to partner with a leading name in the men\u2019s luxury fashion space,\u201d said Bassel Idriss, CMO of Alyasra.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cIsaia blends contemporary designs with its rich tailoring legacy from Napoli to deliver truly outstanding pieces of clothing.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWe are excited that our high-net-worth clients will now have access to a leading luxury Italian label closer to home at our branches in Kuwait and the rest of the GCC.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Founded in 1920, Isaia offers tailored suiting, knitwear, outwear and accessories carrying the logo of a tiny red coral, the \u2018lucky charm\u2019 of the brand\u2019s birthplace and headquarters, Naples.\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The brand\u2019s designs have been worn by actors Robert Downey Jr. and Tom Cruise.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Isaia partners with Alyasra to open in Avenues Prestige Mall, Kuwait. 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