{"id":17348,"date":"2022-05-26T13:33:31","date_gmt":"2022-05-26T13:33:31","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=17348"},"modified":"2022-06-03T13:37:04","modified_gmt":"2022-06-03T13:37:04","slug":"guerlain-pop-up-opens-in-dubai-international-airport","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2022\/05\/26\/guerlain-pop-up-opens-in-dubai-international-airport\/","title":{"rendered":"Guerlain pop-up opens in Dubai International Airport"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<span data-contrast=\"auto\">Guerlain, French luxury perfume, cosmetics and skincare brand, inaugurated the opening of its Guerlain Haute Parfumerie pop-up at Terminal 3 of Dubai International Airport, between Concourses B and C, on May 12, after its soft opening in March.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Opened in partnership with Dubai International Airport, Dubai Duty Free and JCDecaux, the pop-up marks Guerlain\u2019s venture into travel retail in efforts to widen the brand\u2019s exposure and consumer base.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cFor the first time we invite the travel retail consumer to enter the world of Guerlain, to embark upon a luxurious sensory journey, a place for celebration and interaction, placing a spotlight on haute perfumery, exclusive services, custom features and personalisation \u2013 a boundless playground of luxury,\u201d said V\u00e9ronique Courtois, CEO of Guerlain.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The pop-up stocks seventeen products from the brand\u2019s fragrance line l\u2019Art &amp; la Mati\u00e8re, inspired by famous artworks, alongside its home fragrance options, such as candles and diffusers.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Guerlain offers personalisation options for its classic perfume bottles, with shoppers able to\u00a0 select colours of their choice for the bottle\u2019s thread, tassel and plate from gold, black, blue, red, pink and green.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Shoppers can also engrave initials, names or short messages on bottles.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The pop-up also houses a dedicate space for its skincare line Orchid\u00e9e Imp\u00e9riale and lip makeup range Rouge G lip.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWe are delighted that Guerlain has chosen our retail operation as the launch venue for this innovative pop-up that is going to be in Concourse B for 16 months,\u201d sad Colm McLoughlin, executive vice chairman and CEO of Dubai Duty Free.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWe know that our customers, who travel through DXB from all over the world, are going to enjoy this highly personalised shopping experience and will have the chance to understand more about Guerlain as a brand and to enjoy this very special selection of products that have been specially curated,\u201d Mr McLoughlin added.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The opening comes after JCDecaux brought pop-up of luxury fragrance brand Penhaligon\u2019s in Dubai International Airport.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Luxury perfume retailer opens at DXB Duty Free. <\/p>\n","protected":false},"author":39,"featured_media":17295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[4113,4089,4112],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/17348"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=17348"}],"version-history":[{"count":1,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/17348\/revisions"}],"predecessor-version":[{"id":17349,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/17348\/revisions\/17349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/17295"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=17348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=17348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=17348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}