{"id":17220,"date":"2022-05-20T11:26:42","date_gmt":"2022-05-20T11:26:42","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=17220"},"modified":"2022-05-24T13:00:17","modified_gmt":"2022-05-24T13:00:17","slug":"puig-opens-fragrance-brand-penhaligons-pop-up-in-dxb","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2022\/05\/20\/puig-opens-fragrance-brand-penhaligons-pop-up-in-dxb\/","title":{"rendered":"Puig unveils Penhaligon&#8217;s pop-up at DXB"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<span data-contrast=\"auto\">Spanish fragrance and fashion brand Puig has opened a pop-up of British-based fragrance brand Penhaligon\u2019s on Concourse D at Dubai International Airport. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A partnership with Dubai Duty Free and JCDecaux, the opening aims to widen Penhaligon\u2019s niche customer base and increase brand awareness at a busy international airport.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cTogether with Dubai Duty Free, we identified Concourse D as the perfect terminal to install the pop-up space given the great affinity between the passenger profile and Penhaligon\u2019s target consumer,\u201d said Marvin Blumer, general manager of Puig Travel Retail\u2019s Europe, Middle East and North Africa divison.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cThe opening, a milestone in the collaboration between Penhaligon\u2019s and Dubai Duty Free, underlines Puig\u2019s commitment to developing Penhaligon\u2019s in travel retail by strengthening the brand\u2019s presence in key niche fragrance markets and elevating the shopping experience through retail excellence.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The pop-up showcases Penhaligon\u2019s Portraits fragrance line inspired by the culture of British aristocracy.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Travellers can purchase perfume sets, receive gifts and have purchases wrapped.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In keeping with the brand\u2019s commitment to digital transformations, the pop-up implements its Magic Monocle technology, which allows shoppers to scan QR codes on fragrance bottles to reveal key ingredients, olfactory notes, relevant product information and similar products available.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Also available is Penhaligon\u2019s fragrance profiling survey in-store, which determines the fragrance most suitable for shoppers, based on personal factors and purpose of purchase. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The opening was marketed by an Instagram campaign featuring UAE-based influencers.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cIn collaboration with Puig, we are committed to unlocking the full potential of Penhaligon\u2019s and the wider niche fragrance category, the fastest growing fragrance segment in Middle East travel retail, through compelling retail offers and experiences,\u201d said Sharon Beecham, senior vice president of Dubai Duty Free\u2019s purchasing division.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cThe pop-up strengthens our partnership with Puig and we look forward to welcoming travellers to the immersive space, where they can discover exclusive products and the brand\u2019s unique personality.\u201d\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Penhaligon\u2019s pop-up is open until the end of the year. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Luxury fragrance brand pop-up in Dubai International Airport. <\/p>\n","protected":false},"author":39,"featured_media":17295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[4089,4091,4088,4090],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/17220"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=17220"}],"version-history":[{"count":3,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/17220\/revisions"}],"predecessor-version":[{"id":17250,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/17220\/revisions\/17250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/17295"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=17220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=17220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=17220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}