{"id":17189,"date":"2022-05-20T10:58:24","date_gmt":"2022-05-20T10:58:24","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=17189"},"modified":"2022-06-12T19:58:46","modified_gmt":"2022-06-12T19:58:46","slug":"azadea-group-brings-bose-brand-stores-to-uae","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2022\/05\/20\/azadea-group-brings-bose-brand-stores-to-uae\/","title":{"rendered":"AZADEA Group brings BOSE to UAE"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<span data-contrast=\"auto\">Lebanese-based retail conglomerate AZADEA Group has added BOSE to its lifestyle portfolio in the UAE.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The partnership promises BOSE brand stores at Dubai Mall, Mall of the Emirates and in-store shops across all Virgin Megastore branches in the country.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cAt AZADEA Group, our mission is to always bring new and innovative offerings to our customers,\u201d said Marwan Hert, president of the Lifestyle Division at AZADEA Group.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cOur partnership with BOSE, a global leader in audio technology, is only a testimony of our continued commitment towards this mission.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWe are proud of this strategic alliance between AZADEA and BOSE and look forward to creating more exciting moments for our customers and bring more value to both organisations,\u201d Mr Hert said. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Virgin Megastore, operated by the AZADEA Group, has resold BOSE products for 10 years.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWe\u2019re excited to build on the relationship with AZADEA Group which started a decade ago when they first started reselling BOSE products,\u201d said Joe Fadous, manager of BOSE\u2019s Middle East and Africa division.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cThey\u2019re a world-class retailer that shares our values and mission to create memorable experiences and unique one-of-a-kind products that are exclusive to BOSE,\u201d Mr Fadous said. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The alliance complements the AZADEA Group\u2019s expansion plans and follows their recent addition of variety store Flying Tiger Copenhagen to its lifestyle brand portfolio.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At present, the AZADEA Group represents more than 35 international brands, operating more than 600 stores across 13 countries in the Middle East. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retail conglomerate expands retail portfolio with electronics brand. <\/p>\n","protected":false},"author":39,"featured_media":17411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,1],"tags":[4075,619,4076,3976,4077],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/17189"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=17189"}],"version-history":[{"count":3,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/17189\/revisions"}],"predecessor-version":[{"id":17252,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/17189\/revisions\/17252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/17411"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=17189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=17189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=17189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}