{"id":16996,"date":"2022-04-19T11:45:12","date_gmt":"2022-04-19T11:45:12","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=16996"},"modified":"2022-07-23T09:41:56","modified_gmt":"2022-07-23T09:41:56","slug":"snap-inc-launches-virtual-mall-on-snapchat-for-ramadan","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2022\/04\/19\/snap-inc-launches-virtual-mall-on-snapchat-for-ramadan\/","title":{"rendered":"Snap Inc launches virtual mall on Snapchat"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<span data-contrast=\"auto\">Snap Inc, developer and operator of social media platform Snapchat, has launched the first augmented reality-powered virtual mall in the Middle East and North Africa.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Called Snap Ramadan Mall, the virtual shopping centre is accessible via Snapchat\u2019s World Lens feature. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The Snap Ramadan Mall aims to give brands the opportunity to use augmented reality and offers customers an immersive shopping experience.<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cSnapchatters in the region are seeking inspiration for their shopping experience this Ramadan. Today, shoppers want an experience that is more than just transactional,\u201d said Jake Thomas, head of Snap Inc\u2019s UAE division.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWhile they expect the convenience and efficiency of online shopping, they also want a true-to-life, in-store experience.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cAR caters to this need when accessed through universally available and always-on mobile devices \u2013 a game-changer for both retailers and shoppers.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The concept allows users to browse virtual stores and view products they can then purchase from the brands\u2019 e-commerce sites directly accessible from the Snapchat app.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Brands available on the virtual mall include L\u2019Or\u00e9al, Al Futtaim IKEA, Namshi and Samsung.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">According to the company, retailers that advertised Ramadan campaigns last year on Snapchat\u2019s augmented reality lens recorded average purchase values 4.3 times higher than campaigns using other formats.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cOur virtual mall is the perfect platform, bridging the gap between the digital and physical world and offering consumers and brands the opportunity to explore the potential of digital commerce,\u201d said Mr Thomas.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cCatering to consumers\u2019 needs during Ramadan, Snapchatters can browse from beauty and apparel, home and design and electronics brands at any time, wherever they happen to be.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWe are confident that Snapchatters will enjoy this unique offering and explore some of the leading brands we have on board,\u201d Mr Thomas said.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media platform creates online shopping experience ahead of Holy Month. <\/p>\n","protected":false},"author":39,"featured_media":17790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[154,1],"tags":[1431,4068,4069],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/16996"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=16996"}],"version-history":[{"count":6,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/16996\/revisions"}],"predecessor-version":[{"id":17211,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/16996\/revisions\/17211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/17790"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=16996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=16996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=16996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}