{"id":16979,"date":"2022-04-27T10:58:27","date_gmt":"2022-04-27T10:58:27","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=16979"},"modified":"2022-06-12T19:54:24","modified_gmt":"2022-06-12T19:54:24","slug":"16979","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2022\/04\/27\/16979\/","title":{"rendered":"Kuwait welcomes first LEGO concept store\u00a0\u00a0\u00a0"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<span data-contrast=\"auto\">LEGO Certified Stores has opened its first concept store in Kuwait.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Located in The Avenues Mall, the store \u2013 operated in the Middle East by retail developer Majid Al Futtaim and LEGO Group \u2013 was inaugurated with a ribbon-cutting ceremony on April 24.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Adopting a \u2018retailainment\u2019 concept, the LEGO store targets shoppers by giving them opportunities to experiment at its \u2018Build Your Own Minifigures\u2019 station.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWith this LEGO Certified Store, we are evolving our retail offering to strengthen brand love and create memorable experiences people will talk about long after they leave,\u201d said Jeroen Beijer, general manager of the LEGO Group\u2019s Middle East and Africa division.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cKuwait is a key market for our operations and with the new launch, we hope to offer new and engaging memories for the growing community of fans here.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWe aim to inspire and develop the builders of tomorrow in all of our LEGO stores through creative play and interactions, with this new LEGO store format having taken two years to design and perfect for an elevated shopping experience,\u201d Mr Beijer said.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The store houses a replication of Kuwait\u2019s national landmark, the Kuwait Towers.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The three twin towers took 110 hours of labour and 21,591 brick pieces to complete.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Visitors can use a LEGO magnifying glass to view the piece in greater detail.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cThis new LEGO Certified store in The Avenues Mall offers a glimpse into a seamless unified retail space of physical and digital experiences,\u201d said Fahad Ghanim, CEO of Majid Al Futtaim\u2019s lifestyle division.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cOur focus is on expansion of these concept stores across the region with innovation, digital transformation and personalization in collaboration with the LEGO Group to launch world-class brand encounters for our LEGO enthusiast and create more great moments for all,\u201d Mr Ghanim said.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shopping centre operator brings concept store of iconic toy manufacturer to Kuwaiti mall. <\/p>\n","protected":false},"author":39,"featured_media":17275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,1],"tags":[4042,1010,3944,4061],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/16979"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=16979"}],"version-history":[{"count":5,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/16979\/revisions"}],"predecessor-version":[{"id":17139,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/16979\/revisions\/17139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/17275"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=16979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=16979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=16979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}