{"id":16948,"date":"2022-04-18T09:55:20","date_gmt":"2022-04-18T09:55:20","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=16948"},"modified":"2022-07-23T09:43:06","modified_gmt":"2022-07-23T09:43:06","slug":"alshaya-group-launches-egift-card-concept","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2022\/04\/18\/alshaya-group-launches-egift-card-concept\/","title":{"rendered":"Alshaya Group launches eGift card"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<span data-contrast=\"auto\">Multinational retail franchise operator the Alshaya Group has launched online gift cards to keep pace with the retail sector\u2019s digital transformation and make shoppers\u2019 experiences simpler and quicker. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Shoppers can now purchase eGift cards directly from the Alshaya Group\u2019s website or its brands\u2019 e-commerce sites. They can specify eGift cards\u2019 values and the country of issue and can add personalised designs for occasions such as birthdays and anniversaries.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The launch of eGift cards come as part of Alshaya\u2019s Digital Hub, the entity implementing digital transformation to accommodate consumers\u2019 changing retail habits.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At present, shoppers in Kuwait, Saudi Arabia and the UAE can purchase eGift cards for Bath &amp; Body Works and Victoria\u2019s Secret, with American Eagle, Debenhams, COS, Boots, Foot Locker, H&amp;M, Mothercare, Muji, Pottery Born, Pottery Barn Kids and West Elm soon to come.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cOur focus is on meeting the wants and needs of our customers to ensure effortless experiences and serve them in the way that is most natural to them,\u201d said Paul Morris, chief digital officer at the Alshaya Group.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWe want to delight our customers every day, whether they choose to shop in-store, on a mobile device or through a browser. By extending our already popular Gift Cards into a digital format we give customers the option to instantly gift their loved ones and celebrate special occasions.\u201d\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Cards can be sent via SMS or email and linked with customers\u2019 online accounts. They can also act as digital wallets.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The eGift cards work similarly to traditional gift cards \u2013 cards are valid for one year \u2013 and can be used online or in-store using the card\u2019s QR code.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The Alshaya Group \u2013 headquartered in Kuwait with operations across the Middle East, North Africa, Turkey and Europe \u2013 recently expanded its retail footprint, bringing 22 stores, including Jo Malone, Claire\u2019s and <\/span><span data-contrast=\"none\">MAC,<\/span><span data-contrast=\"auto\"> to Dubai Hills Mall.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retail franchise operator introduces online gifting initiative. <\/p>\n","protected":false},"author":39,"featured_media":17791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[154,1],"tags":[3980,4041,4042],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/16948"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=16948"}],"version-history":[{"count":5,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/16948\/revisions"}],"predecessor-version":[{"id":18243,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/16948\/revisions\/18243"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/17791"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=16948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=16948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=16948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}